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SpinDistribute.com Article Directory

The following article was published in our article directory on January 30, 2015.
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Three Social Networking Websites to Help Marketers with Social Media Marketing

Article Category: Marketing

Author Name: Richard Wallen

Internet or Online Marketing is advertising and marketing through applications, websites, social media, or anything that has to do with the internet. It is directly linked with direct selling through the many resources on the internet. One online marketing strategy is through the use of social media websites or what they call social media marketing. Online marketing has been used for a very long time and one may consider social media marketing a bit new even though social media started a decade ago. Social media websites were just accessible before by using computers but now in the age where almost everyone has smartphones, social media can be accessed whenever and wherever.

Social media marketing is where advertising and marketing are done through social networking websites such as Facebook and Twitter. Since marketing involves communication through contacts, social networking websites might be some of the best channels to communicate in. There are some entrepreneurs who consider social media marketing is a waste of time because it has a reputation to be "just a passing marketing scheme" and will not be as effective as those old and proven marketing channels. Surveys, however, have shown a different opinion on the matter. Studies and surveys show that around 92% of marketers consider social media marketing as an important channel for their business. According to another source, 97% of those who use internet marketing use social networking websites for their business. The statistics show that there is a great opportunity in doing marketing and increasing sales through social media.
Social Networking Sites for Social Media Marketing
FACEBOOK

"Connect with friends and the world around you on Facebook" is what's indicated on the homepage of this popular social networking site. It has many features where marketers can "share" their products to their friends and the friends of their friends. One simple way to use Facebook as a marketing tool is for marketers to post pictures of their products and add descriptions on what the products are about. Those pictures will automatically be on the news feed of those they are "friends" with on Facebook.

INSTAGRAM

Instagram, on the other hand, is another channel where visual content is best taken advantage of. It focuses more on having its users share pictures of their daily lives. Marketers can increase their brand image by sharing their products on Instagram. Other ways marketers can use this social networking website is by adding links of their websites on their profiles where users can further check on the products, use text overlays on the pictures of their products, include clear call to action schemes on the captions of their products, and add hashtags.

TWITTER

Twitter has become one of the biggest social networking websites today. There are many users who use the site including celebrities, politicians, and their fans. One way to optimize Twitter for social media marketing is by using keywords with hash tags on posts or tweets they make. Marketers can also ask people on their contact list to "retweet" their tweets so more people will be able to see them.

Keywords: social media marketing, video marketing, webinar training, video training, ebook training, one on one training, coaching, mentoring, done-for-you, email marketing

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