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The following article was published in our article directory on January 20, 2015.
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Article Category: Lifestyle
Author Name: Steve Greenhalgh
Social media is the current trend in the field of marketing where interactions with partners, suppliers, and customers are bound to be done in just one virtual social media platform-Facebook. It is by far, the leading social media site where business and service/product promotions and advertisements are best to be posted.
Ideally, Facebook was created as a closed community for students from Harvard. However, since it has gone public in 2004, its purpose has expanded far beyond that-from being personal towards being more business-oriented platform. This idea of innovation of Facebook into a new marketing opportunity is further driven by the growing population of social networking sites users.
It still creates a big difference both in the success and failures of many independent and small business owners. Although Facebook never explicitly said that by liking a page one can see every post it makes, advertisers still use the features of Facebook to let their prospective customers become engaged with their products, brands or services-a possibility that has already been anticipated by Facebook developers.
That is why the change in the algorithm of Facebook created a buzz for many business owners as it becomes harder for them to run their business for free. Facebook developers have added constraints to the content that may be posted in News Feeds which compels brands to spend more just to reach their target audience in social media. For instance, Facebook started to reduce the appearance of excessively promotional posts i.e. posts that insist on viewers to buy products or install new applications and posts that have repeated contents. In so doing, Facebook even reached greater revenue than Google, and positioned itself as the top platform as far as advertising is concerned.
However, contrary to what the majority think, Facebook does not aim to ruin small businesses with their current system developments. Business owners should also understand that innovations in the features of Facebook aim to give better place for its function as an advertising platform to take place. Logically, it is the job of small business owners to keep up with the changes in the way Facebook serves as a marketing ground and not the other way around that is, if they really wanted to expand their businesses. In the first place, spending for an advertising campaign is part of the over-all concept of marketing.
Despite the confusion among small business owners, Facebook is still a promising advertising avenue. Marketing analysts know that it is not yet done with its momentum as far as advertising is concerned. Facebook developers are working on so many things to establish a great foundation for their targeted advertising campaigns ensuring further revenue growth in the years to come.
In general, small business owners should not give up utilizing social media sites as potential revenue generators. The world does not move backwards, and the role of Facebook and other social media sites for the next five years in business world is undeniably foreseeable. So the idea that free advertisements and marketing are gone should be gradually accepted and businesses should cope with the social media changes instead.
Keywords: Digital Marketing Coach, Mentor, Baby Boomers, Affiliate Marketing, Empty Nest Syndrome,Education, Marketing, Mind Set
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