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SpinDistribute.com Article Directory

The following article was published in our article directory on January 10, 2015.
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Learn to Succeed from a Digital Marketing Coach

Article Category: Marketing

Author Name: Steve Greenhalgh

The success of a digital marketing coach has nothing to do with luck. It is the result of the marketer's combined efforts, dedication, strategies, and techniques. As such, there are things that a digital marketing coach would advise to a thriving online marketer.

Set A Goal 

Every marketer aims of having more customers, attracting more people, and staying ahead of competitors. Every digital marketing coach would agree that online marketing is a messy business if you started on it without the proper guidance. So the first thing a marketer has to know is where to start and what things to focus on. This will help you get back on track should you feel that you are losing your way in the business.

Golden Rule Focus On Money Making Activity

So, Where To Start

Make A Marketing Funnel 

A marketing funnel is there as your guide to the movements of your customers from being complete strangers to your business to transforming them into prospective clients to finally turning them into your valuable customers. Your funnel should also contain customized strategies to help you get this process of transforming every visitor into a customer a reality (i.e. opt-ins, lead magnets, etc. Some digital marketing coach considers a marketing funnel as a journey of your digital marketing which consists of four elements.

First is the awareness of the people that your business actually exists. At this stage, the customer is still a stranger/visitor, but the fact that they have come to your website means that they are in need of something. This is the perfect time for you to use some call-to-action strategies and show them that you have something they are looking for. Get to know them by getting their e-mail address and other relevant information.

Second is arousing their interest to your services/products. You have already taken the first step of getting to know them so it is time to supply them with valuable information about what you can offer. Let them feel that you care for them by responding to their queries and questions. If you succeeded in gaining their interests, it is time to take it to the next level by entertaining their desire further. You can now assume that they are eyeing for your particular offer so invite them for a consultation interview at once. This is the stage where you can divulge more specific and personal information.

Finally, if you have successfully discussed and make them understand that you can give them what they need; the only thing left for them to do is purchase the last stage in which you only have to discuss matters such as price and mode of payment. Developing an effective marketing funnel strategy will not only help you gain more customers, but you can even make them your regular customers.

Call-To-Action Techniques 

A call-to-action may be an image or a text which invites visitors to do further actions such as accessing your newsletter, requesting for a demo, or viewing your webinar. Good CTA results to adding leads and converting them into customers for your website. Learn to create prompting and inviting CTA so that you can optimize its advantages.

Drive Traffic 

Creating traffic for your website is the initial stage of putting the customers into your marketing funnel. There are many ways on how you can drive traffics such as: creating quality content for a website or blog posts, using keywords, and using social media.

Digital marketing is risky, but it is equally easy to handle if you know some basic strategies which you can use to expand your networks. Hence, you have to search for a digital marketing coach who can help you map out your success.

Keywords: Digital Marketing Coach, Mentor, Baby Boomers, Affiliate Marketing, Empty Nest Syndrome,Education, Marketing, Mind Set

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