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SpinDistribute.com Article Directory

The following article was published in our article directory on January 12, 2015.
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Video Marketing: Its Advantages and Future

Article Category: Education

Author Name: Richard Wallen

The influx of various internet marketing strategies has left internet marketers confused as to what to use. Specifically, the advent of video marketing strategy made people do away with text-only materials to promote their products/services.

It has become increasingly popular among internet users to watch advertising and promotional videos so it becomes an essential part of every marketer s strategy. Here are few reasons why video marketing becomes more and more viral compared to other internet marketing strategies.

People prefer watching visuals more than reading articles. In the same way as internet users prefer watching video tutorials rather than reading user manuals.

Making a video is not as complex and as hard as it looks like. If you cannot make it yourself, there are many people out there who can do the job for you. But this means that you have to pay for it which is fairly cheap compared to the profit you ll gain once your video is launched. However, if you are really starting from nothing and you have not allocated any budget for your graphic artist, there are hundreds of free video tools and software accessible online. Browse the internet and use the software which suits your business needs. Expect that the quality is not as high as it would be when done by a professional.

There are many types of videos you can make. You can record almost everything from the customers' testimonials to their smallest concern about your product/services. You can even make webinars, run video contests and video tutorials on YouTube or on your own website.

People are used to the idea of 'to see is to believe'. Consumers believe in something when they see how it works or how it is used. Video demonstration is the most effective of doing this rather than posting pictures and images. Additional, watching other people recommending and praising your product is a great way of promoting it. Survey results say that almost 92|of consumers will most likely trust your brand at the end of the video.

Most people cannot remember a thing about a product description which they have read a week ago, but they tend to remember what was shown in a promotional video which they watched weeks ago. Obviously, trying to remember what they read induces boredom more than recollecting what they watched a month ago.

The idea of video marketing is novel to internet marketers because others are still competing with e-mail marketing and SEO. This means less competitive marketing environment. So you can make use of this advantage as early as now in spreading your brand/product/service and attracting potential customers.

Do not be too overwhelmed by the advantages of incorporating videos in your marketing strategies. Video marketing has its drawbacks as well like inaccurate feedback measurement, but this may be overlooked for a while because analytic software for video marketing will surely follow in the next years. Nevertheless, this strategy will also fail if you will not exert effort and do your part. Remember that the secret in marketing is to test, evaluate and test again then evaluate again. It is a cycle that every marketer should be familiar with.

Keywords: social media marketing, video marketing, webinar training, video training, ebook training, one on one training, coaching, mentoring, done-for-you, email marketing

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