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The following article was published in our article directory on January 9, 2015.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Richard Wallen
The emergence of social media has greatly shifted the general trends in marketing industry. This is not surprising given the advantages social media marketing gives such as reaching larger audiences across countries and cheaper or even free marketing. However, like everything else in marketing and sales world, social media platforms constantly change so marketers should respond to these changes appropriately and promptly.
Flexibility and adaptability are the keys for internet marketers to survive in the growing domain of social media marketing. These can be achieved through mapping out individual guidelines when doing your social media marketing.
Social Media Platforms
The common practice in marketing is to choose the best and easiest way to reach your audience. Of course, Facebook remains as the most popular platform across the world so you better take this advantage at once. Still, there are more up-and-coming social media platforms you can use (Twitter, Instagram, Blogging, Linkedn, Tumblr, Youtube etc.).
Do not forget that each of these networking sites has different purposes and types of users. For example, Linkedn users are most likely business-oriented people who like to read educational and in-depth content whereas Instagram and Tumblr users who are more interested in eye-catching visuals. Treat these sites according to the demographical entities of their users and publish content that will most likely appeal to the kind of users they are.
Advertisement
Your social media marketing does not end by posting your brand in any social media networking site. There is a greater chance for your potential customers to be drawn closer to your brands/services/products if there is interaction between you and them happening in your chosen niche. You and your affiliates should come up with a strategy on how to have an active advertisement.
You also have to think about your AD budget. It is a known fact that Facebook has not enough space anymore to post free ads among 1500 Newsfeed stories of their active users at a time. Therefore, consider carving your Ad budget to reach your audience better and to increase your sales faster.
Focus on Customers
The accessibility of internet to almost everyone paves the way for families, friends, acquaintances, and even strangers to be connected more than ever. Therefore they demand faster and more individualistic customer care services from you. Always devise a strategy on what kind of customer support team to create and how can they retain your existing customers. One way of determining your customers sentiments is by taking time to read their responses on your posted brands/products and from there. Of course, it is a must that you or your assigned customer support team to respond to their comments be it positive or negative.
Feedback Tracking
Some of the possible ways of tracking how your business is doing is by taking time to evaluate (weekly or monthly) the number of posts or likes, page views, clicks and reviews, comments, increased followers, and many more. Tracking all these may be a tedious and time-consuming task but this will surely bring significant development in your marketing strategy. The result of your evaluation should be discussed with your team so that you can evaluate your current strategy. Change it if it is proven to be ineffective while you can also innovate or upgrade it into the next level if it shows to be effective.
There are countless strategies you can implement to make your social media marketing work. Fast Company has reported that almost 93|of business owners use social media as a marketing avenue. Obviously, you have to make an effort to stand out from the rest of your competitors.
Keywords: social media marketing, video marketing, webinar training, video training, ebook training, one on one training, coaching, mentoring, done-for-you, email marketing
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