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The following article was published in our article directory on December 19, 2014.
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Various Facets of Printing Color Copies

Article Category: Marketing

Author Name: Jean Francois

You want your company to become a success. Success in a business can only be achieved if you have a large number of customers to cater to. The problem lies in attracting the customers to your business. If your consumer base does not know that your company exists and that you are selling the products they want or are looking for then there is no way that your company can become successful. That is why advertising is one of the major concerns of any business owner.

When it comes to advertising, you have a lot of options. There are various marketing methods at your disposal that you can take advantage of. One of the most often used methods of advertising happens to the printed medium. Printed advertisements have always been a staple of companies when it comes to promotional and advertising needs.

Moreover, there are various printed advertisements that you can use for marketing your company. You can print flyers, brochures, catalogs, color copies and other materials to advertise your company in the proper manner. You can use a cheap color copies marketing scheme for promotional needs.

Using Color Copies in Advertising

Color copies are perfect advertising tools. They have some very good features which can promote your company properly and cheaply.

• Their affordability has made them incredibly popular amongst companies looking for marketing methods.

• You can print large quantities of color copies for your promotional needs. The cost will still remain pretty negligible for companies.

• The distribution of color copies does not present problems either. You can distribute by hand just outside of your store. You can even distribute them in shopping malls or attach one to the windshields of cars in parking lots. You can even distribute them to passersby in a busy intersection.

• Another popular method of using color copies is to arrange a bunch of different color copies in a presentation folder. These presentation folders can then be handed over to customers and clients who participate in your conferences or visit your stall in trade shows.

• By improving the usefulness of your color copies you can significantly improve the chances that your customers take an action to purchase your offered product or service. The usefulness or the value of the color copies can be improved quite easily. You simply ensure that a coupon is printed on them or a discount mentioned.

Printing Color Copies

Color copies are useful advertising items. However, it is important to get the printing of color copies right. A mistake made during the printing process of color copies can make your copies completely useless. It can be a costly issue as you may have to reprint the entire set.

Doing It Yourself

You may decide that you want to print the color copies on your own. This can be a viable option but only in certain conditions. You can use the printer you have already for printing the color copies. However, this method is best used when you need only a few color copies printed. You may need only a small set of color copies printed every few months. You should never use this method if you want print a lot of color copies. You will end up spending a lot of money on the ink cartridges of the printer alone.

Hiring a Printing Company

A printing company can print your color copies quickly, efficiently and professionally. These printing companies can process a large order of color copies in a short period of time. The cost of the color copies tend to decrease as the size of your order increases. A printing company will ask money for their hiring their services and overheads. Smaller orders mean that you are simply wasting money by paying for all these extra costs. A printing agency can use the best paper and ink materials as well as printing methods to create a thoroughly professional color copy.

The Different Printing Methods

You can get your color copies printed by various techniques. Each technique has its own distinct pros and cons.

Offset Printing

Offset is the original printing technique. This printing method involves the use of 4 different plates. Each plate will have a separate color. There are four colors used in printing, namely, black or key, cyan, magenta and yellow. This is why offset printing is often referred to as four color process. Each of these plates is loaded into the offset printer. While printing, these plates simply press on the paper one after the other to create the finished color copy.

• Each of these plates needs to be created separately for each different project. Therefore, you should only use offset printing if you want to print large numbers. After the printing is done, the agency will destroy the plates in order to reuse them.

• Offset printing is ideal if you are going to use the full four color scheme in your color copies.

• If you require bleeding, then the offset printing technique can be extremely useful.

• Offset printing ensures that the quality of the finished color copies is high.

• Offset printing takes quite a bit of time. You should avoid using this technique if you are in a hurry to get your color copies.

Digital Printing

The quality of prints produced by digital printing is quite similar to offset printing. Be that as it may, digital printing does produce better quality prints than a color copier. Unlike offset printing, this printing technique does not utilize any plates. This gives a lot of freedom when it comes to the printing of your color copies.

• Digital printing should be ideally used if you have less than a thousand pieces of color copies to print. The cost will increase quite dramatically if more prints are required.

• If you wish to print color copies with a border, then digital printing will be of more help.

• Digital printing can help you complete your order in a shorter period of time.

• You may want each of your color copies to have something unique in each such as a serial number. Digital printing can ensure that each color copy is printed with such unique details.

Keywords: print, printing, postcard, post card

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