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SpinDistribute.com Article Directory

The following article was published in our article directory on December 19, 2014.
Learn more about SpinDistribute Article Distribution System.

Frequently Missed Points of Article Marketing That Depreciate Its Quality

Article Category: Internet

Author Name: Oliver Allen

Article marketing is a freestyle writing type, non-fiction, and centered on a well-defined topic or a specific product. They are usually published on the web for product marketing and/or for the purpose of obtaining backlinks in SEO.
So what should you know consider when writing for article marketing?
A Positive Tone in Article Marketing

A writer must understand that their work is often used in product sales and promotion. The aim is to make engaging and informative output that makes audiences click the affiliate link or the "for sale" section of the website. Avoid judgement. Unless your client says you're free to make ANY opinions, then you can inject your negative thoughts.

Proper Keyword Density

It does not mean that you have to write the keyword over and over again in article marketing. You are communicating to someone human. If you were on the receiving end, wouldn't it be boring to hear somebody talk about something again and again? Read your line. If it doesn't sound conversational, then it is something wrong. The title is already one of the keywords. Mention it on the first line of your intro. And by writing conversantly, you need tol come up somewhere again with the keyword without spoiling the natural tone. Keyword stuffing gets you the red flag from Google. And that is a big no from an SEO perspective.

There is also LSI (Latent Symantec Indexing), a search engine technology that scours web content, examines its title and content for keywords, and then finds synonyms for those keywords. The data it collates will be one of the bases of search engines to say 'Oh, this article is really talking about its keyword.' So the next time you write an article, add secondary keywords, and sparsely use synonyms so that it will be recognized by search engines more easily. This works better as opposed to stuffing keywords which can count as spamdexing.

Article Marketing through Guest Blogging and the Google Page Rank Algorithm

It is obvious that website owners often require writers of articles for content syndication sites for the benefit of obtaining links. They add a link to a website they want to promote then submit these writeups on sites like Ezine or Hubpages. Once on the web, it is a quality backlink. However, if this practice worked before, it does not work now after the release of Google Panda. Google has realized that the idea of linking has been abused and thus acted to give more ranking importance to quality of content rather than quantity of links. Ezine and Hubpages were then considered by Google as nofollow, meaning any link on their content pointing to a site is not counted as a backlink. There may be several arguments on the value of article submission but it all boils down to the purpose. If you are submitting writeups hoping to get links, forget it. Again, it does not work. If your goal is to market your product or service, then it is a great way to expand your reach. And still, it is a great source of referral traffic.

Keywords: website traffic, increase website traffic, how to increase website traffic, social media marketing, online marketing, article marketing, organic traffic, targeted traffic, get traffic to your website, how to get more traffic to your website

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