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SpinDistribute.com Article Directory

The following article was published in our article directory on December 3, 2014.
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Backlinks, Why Are They Important in Search Engine Optimization?

Article Category: Internet

Author Name: Colin Burnett

Backlinks are the lifelines of Search Engine Optimization. However, before going through│discussing the definition and importance of backlinks to SEO, it would be better to have a understanding of Search Engine Optimization first.

Search Engine Optimization (SEO) is the process of increasing the│accumulating a number of visitors to a website through having a high-ranking site in the search results page of search engines like Bing, Yahoo, Google and others. In order to increase your visitors│to do this, there are different techniques and strategies that could be done such as building backlinks, or also popularly called as Inbound links.

Now that you already have basic knowledge about│been introduced to SEO, it is time to talk about the importance of backlinks to SEO.

Backlinks refers to links that directly toward your website. It is the measurement│gauge of its importance and an indicator of its popularity to different search engines. Needless to say, the more backlinks you can have; the bigger your chance of ranking higher in the search query of search engines like Google.

However, backlinks is not only about numbers. The quality of these links is also taken into consideration│should also be considered. This means that there are links that will not help you improve your│get higher ranking at all; they could even get you into trouble. So your goal should not only to get many backlinks, but get many quality backlinks.

There are different of quality backlinks. But many would agree that the following are some of the best indicators of backlinks quality:

• Related source- this means that the site which directed to your website should have at least related topics. For instance, if your website is about beauty tips, a backlink which comes from a website talking about car engines is not related to your topic at all. So this backlink does not have quality, therefore this is usually disregarded.

• Pagerank- this is probably the most obvious measurement of quality when assessing backlinks. PageRank (PR) is included in the analysis algorithm of search engines to determine the relevance of the link to a website and the importance of the website as a whole. The quality of the link is said to be higher if the page where the link is located has higher PR.

• Included in content- in-content backlinks are valued most by search engines because it shows more relevance or higher importance. The fact that it is included in the content means that the author thinks it important to visit first the link for better understanding. Doing so makes the backlink more relevant from the standpoint of search engines than links that are put at the end or at the side bar of the page. Therefore, backlinks which are included in the main content shows higher quality.

These are just three among many indicators of quality backlinks, at least, from the point of view of the search engines. So, making sure that you adhere to these criteria will surely bring you backlinks that can give you higher ranking. In summary, the importance of backlinks in SEO cannot be denied. One cannot profit or gain anything from SEO without the help of quality backlinks. It is important to remember that backlinks serve as building blocks of your Search Engine Optimization campaign.

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