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The following article was published in our article directory on November 20, 2014.
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Automotive Internet Marketing in the New Age

Article Category: Marketing

Author Name: Carl Lawrence

The Internet is being used nowadays to sell and purchase cars and all types of automotive vehicles. Automotive Internet marketing has been ongoing, as it is very operational, since it reaches a variety of target audience around the world. Nowadays, as much as 90|of buyers are using the Internet to do their shopping processes, as there are a number of services in the online industry that appears to be effective when purchasing products. This includes ratings, reviews, enthusiast sites, blogs, and online videos, which capture the attention of all Internet users. In fact, in automotive Internet marketing alone, about 70|of all automotive buyers check out the Internet before choosing vehicles. Those who check the Internet before purchasing new automotive vehicles range from 40|to 75|, while those who check it for purchasing second-hand vehicles range from 26|to 61|. As much as 72|of all Internet users check the search engines in finding their local dealership. This makes the Internet a very powerful tool when it comes to automotive Internet marketing, for it is where all shoppers buy their stuffs.

Those who buy cars and vehicles usually go to the Internet to get more details on what vehicles to choose. Like other buyers, 63|usually go for ratings, while 38|check the dealer ratings. As much as 75|of these automotive buyers use search engine optimization, and they check out an average of about seven different websites before buying. The car business dealers also find the Internet more effective and more inexpensive. It can lessen their cost by about 36|in just using the Internet, since the use of traditional media can cost them $550 for advertising, while Internet advertising can only cost them to as low as $200. For this, the automotive industry led the media marketing of businesses :Z\^`h

adding by 14|to land at an amount of $30.8 billion, which made it the biggest media buyers in the list. Thus, an assessed increase of 39|was stated by Borrell Associates, insisting that about 40 cents of the auto ad dollar is being spent on digital media. Automotive Internet marketing is entering the era wherein digital media is known to rule the business marketing industry.

The success of the automotive industry in digital marketing is said to rely on a number of strategies. First, they make sure that the subjects in the advertisement are very effective. They choose the right ones, and they never throw the old ones just because it is not creating numbers. Second, they are fiercely consistent with their ads, sticking to similar themes and methods of advertisement, and making sure they stick to one brand identity, no matter what form of ads it is. Third, they use advertisements and campaigns that are intended on various purposes. Some ads are designed to familiarize the customers with their new brands, while others are designed to present more products and/or services to the consumers. This needs an effective client profiling as well as site segmentation when doing automotive Internet marketing. Fourth, they present not just advertisements but a sense of interaction, wherein the ads engage the consumers to join, thereby bringing value and customization. In current business marketing, consumers should be a part of the advertisement, mainly because they really are.

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