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SpinDistribute.com Article Directory

The following article was published in our article directory on November 8, 2014.
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What makes logo good and bad

Article Category: Advice

Author Name: Syaiful Rizal

What makes logo good and bad

What quality makes a logo good or bad? There are lots of quality those make a logo good or bad. A good logo certainly conveys the company�s identity as well as makes a company memorable. The designer should know the function of business to create effective logo for this company and must be possessed of natural talent.

Distinguish your company:
As a designer you should create your own brand and don not try to emulate another brand. Amazingly, your individual own idea will be successful after a certain period so should not try to copy the leaders.

Use meaningful colors:
Choice of colors combination plays a vital role to design effective brand for a company. Different type colors and shades have a various impact on customer mind. Green is a color which deals with environment so this color is perfect for the logo of Greenpeace. However, the choice of green color for the interior of a car will be poor choice of its motion sickness quality. So you should choose appropriate color for quickly promotion of branding.

Appropriate font:
The designing of good logo vividly depend on choosing of appropriate font. In the approach of designing ballet company logo you should possibly avoid harsh and clunky font and avoid graceful, delicate font at the time of football team�s logo designing. Chose a perfect font to give great looks of your logo, complementary shapes, match the style and match the mood of your idea.

Be simple:
Simplicity is one of quality of good logo. The logo of a company should be simple enough to make a quick statement even having some elaborate features.

Memorable:
The company recognitions reveal with the memorable and long lasting quality of logo. As a professional logo designer you should design a memorable logo so that it conveys a statement of company.

Furthermore, avoiding distracting elements and taglines if possible make a logo good and perfect.
There are lots of discussion about tricks and tips of good logo design. Now, we are trying to narrate some elements those are responsible for bad logo.

Unimaginative design:
Unimaginative idea probably makes your logo bad. The designer should have an imaginative power for the branding promotion of a company. It is not possible to attract the customer�s attention with the logo which making depend on unexpected and clever idea.

Poor Typography:
Poor typography is responsible for the bad logo. You should be aware about implementation of typography in designing logo. Choosing of poor typeface also may be cause of devastating your brand.

Poor choice of colours:
The poor choice of colors does not convey any proper message for your company. The choosing of colors affected printing method very vividly. A professional knows the value of using color which will be good or bad for your logo.

Familiar designs:
The logo should be unique and original to express identity of a company. You should keep away yourself from imitation of existing recognizable brand. The designer must be aware about infringes of copyright during the designing a logo.

Keywords: minimalist logo designer

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