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The following article was published in our article directory on October 30, 2014.
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FAQ's on the Importance of Backlinks in SEO

Article Category: Marketing

Author Name: Colin Burnett

Many of you are probably aware of the importance of backlinks in SEO, but can you truly say you understand why?

What are backlinks? SEO?

Backlinks (or incoming links) are links to your site from other sites. SEO means Search Engine Optimization. This refers to various techniques employed in helping your site gain a high placing on search engines (SERPs). This is important in increasing visitor traffic.

Using backlinks increases your article's chance of getting a high placement on the index of a SERP's results. This is because having several backlinks makes you seem more reliable to the SERPs. Having more backlinks to your article makes it more popular.

Of course, you shouldn't be contented if just any site provides backlinks to yours. SERPs consider the relevance of the inbound links before ranking articles. Quality is just as important as quantity. Your backlinks should be valuable; meaning, they should be relevant to your site's content.
- How do you create backlinks?
- There are two types of backlinks:
- One way backlinks - other websites link to yours.
- Reciprocal backlinks - two websites exchange backlinks to ensure mutual traffic.

Obviously, you must exchange backlinks only with good and trustworthy sites. If you exchange backlinks with suspicious sites, then you're compromising your own reliability. Furthermore, reciprocal links don't rank well with SEO anymore, since it doesn't show authentic traffic.

How are quality backlinks created?

Of the two types of backlinks, the first is much better. Therefore, you must ensure that you have high quality and reliable content to encourage other websites to provide backlinks to yours. Other web masters could voluntarily provide a backlink on their site to yours, usually as a source of information, if they find your work dependable.

Oftentimes, people create two different websites and generate lots of backlinks there. Clever; but this shouldn't be done if you're on the same IP. Google can and will catch you in this situation.

Others follow a commenting strategy. By including links to your site when commenting, you increase the chance of creating a quality backlink.

So far, the most effective method of generating backlinks is a tripod method. This can be done by website A linking to B, which links to C, then back to A.

What is the importance of backlinks in SEO?

Ranking

Getting quality links to your website from other pages increases your ranking on a SERP's results. The key to achieving this is through using anchor texts. Keep alternatives of your anchor texts and obtain them only from good quality domains and niche blogs.

Indexing

Getting your site quickly indexed can be solved by having backlinks on active sites. These sites are regularly crawled by search bots. If they contain quality links to your article, then your site will be indexed a lot faster.

Page Ranking

If you can get a backlink from a high PR and high quality site, then you will also enjoy a high PR on the next update.

Now that you understand the importance of backlinks in SEO a bit better, you should try your hand at making some.

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