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SpinDistribute.com Article Directory

The following article was published in our article directory on October 9, 2014.
Learn more about SpinDistribute Article Distribution System.

Don't Believe The Hype About Home Based Businesses!

Article Category: Advice

Author Name: Harrelle Felipa Jr.

LEAD GENERATION PROCESS

Leads are the name of the game for building any type of business both offline and online so having a good lead generation process is crucial to the ultimate success of your business.

Leads are an essential element in building any kind of business successfully, whether or not it is a traditional bricks and mortar company or an internet business.

Although not all leads are created equal and not all lead generation processes are made equal.

A sub-standard lead can cost you a lot more than it would appear at first glance.

However, not all lead generation processes are equal in quality.

A lower quality lead generation process can finish up costing a business far more than it may seem to at the beginning.

You may well think a lead is a lead, but you are wrong.

Creating a cold lead and a highly targeted lead eventually costs the same, but the second is definitely much better.

For example, if leads have not been qualified in the promoting process then you may yourself be wasting time on unqualified and disinterested prospects.

Your sales response rates drop, and business declines.

It's a vicious spiral.

The advertising rate of response plummets, and the company's revenue decreases, which is a pattern that can ultimately produce catastrophic results.

Throughout the selling process there needs to be a way to identify qualified leads and separate them from the others.

Your conversion rates will be disappointing otherwise and you may get frustrated and your business will fall apart.

Don't fall into that trap.

Understand, the lead generation process can be labor intensive, both online and offline.

The offline lead generation process involves driving to meet people face to face, and lots of phone calls.

If the leads are taken from fliers and forms filled in at trade shows, these leads have to be put into a database and then contacted individually.

Information may need to be sent out, which involves expense, and one way or another those leads have to be qualified and then stepped up to a sales department.

The sales department then has to go thru more processes, through to closing, which hopefully results in a sale.

Online lead generation looks to be far more easy on the face of it, but if you're the owner of your own MLM or network marketing company; you know that simply ain't so.

Instead of fishing in a sea searching for the right fish, you are fishing in a vast ocean of people, none of whom have heard about you, or your tiny little business!

Generating leads online is no less complex and labor-intensive, and if you have operated an online Multi-Level Marketing business for any length of time you're probably nodding in agreement.

OK you do have an audience of millions when you market online, but that suggests that qualifying process is even more important and it's much more hard because few folks really know you from a hole in the ground.

Any business takes time and money to get it off the ground, the more money you can invest in your business, obviously, the more you can spend on hiring people to do the time consuming jobs, or to do the things you simply cannot do.

You can also spend money on advertising which should bring in more leads.

It takes resources to properly launch any business, and the more money one can invest, the better, as this way an adequate staff can be employed for the purpose of lead generation and other activities that are critical to the company's success.

Money must also be spent to publicize correctly, as this is an avenue thru which more leads can be produced.

If you have built your attractive website and you are following all the tried and tested methods of success, like adding articles regularly, answering e-mails promptly, employing auto-responders and having a prominent opt-in box, and you have built hundreds of backlinks through article submissions, blogs and social media sites, why in heck aren't you making any money?

If you're like 97% of all internet marketers at this point, you'll probably be thinking about giving up and going back to the world of offline selling.

You were good at it.

But there are not any jobs!

The people in line in front of you are individuals who are far more qualified than you are!

So what to do?

Buy leads?

Good luck with that.

Even if you can find a reputable company that will give you fresh, qualified leads, you may pay thru the nose for them, whether you convert them to sales or not.

Your profits are quickly sliding away and you can not raise the price of your product, because then no-one will be interested.

What you need is a reliable lead generation system that works, one that is easy to learn and one that keeps you in control of the entire process.

Your lead starts with you and ends with you when you close a deal.

You want a system that teaches you the very latest methods of grabbing those targeted and qualified leads, and will keep you up to date on the most recent, leading edge strategies for getting you through the lead generation process easily, leaving you with more time to build and enhance your business.

Click here to learn of a lead generation system that will take you thru the entire process.

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