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The following article was published in our article directory on September 26, 2014.
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5 Online Services That Every Business Needs

Article Category: Business

Author Name: Chris Houghton

Whether you have a small business with just a few employees, or a growing business with increasing technological requirements, an online presence is more crucial than ever. But with the internet being in existence for a long time, some things have continued to evolve, while other tools are still as essential as they were ten years ago. In addition to innovation advances, the need for your business to collect leads, turn them into paying clients, and continuously engage them is more important than ever before. Without a strategic approach, your business will likely have a hard time to obtain consistent customers.

Below are the 5 essential online services to maximize the effectiveness of your company:

Domain Names:
Having a quality domain name for your company is still crucial in today's online landscape. Luckily domain names are one of the least pricey online services. Whether you need a domain name for your business, or if you are thinking about getting a new domain name for a specific company project, it is very important to understand that domain names are never really owned, but instead leased through the web registrar. So when you have the ability to get a domain name that ideally fits your business, you have the control over that domain until it expires. Therefore it's highly recommended to register your domain for a minimum of a number of years or more, depending on what your long-term goals are with this new internet address. Many domain registrars (the companies that secure the domain registration and URL name for you) likewise provide automatic renewal which will ensure you don't lose your domain in the future. Losing a domain name is a recipe for disaster, as if you've built up a website and lose the rights to the domain, and unexpectedly your site is literally gone – don't let that occur in your business!

Web Hosting:
Together with locating and securing a quality domain name, choosing a quality hosting provider is vital to your site's success (not to mention preventing headaches with low-quality hosting service providers). A quality web hosting service will certainly have a high uptime (well over 99%), quick servers so your site doesn't load slowly, quality internet website builder applications including the popular WordPress platform, as well as great customer care if you run into unexpected problems. You might believe that finding a webhosting provider that has all of those crucial aspects would be really expensive, however thankfully due to increased competiion among hosting companies, there is more quality innovation and services now for businesses for an extremely low cost. Depending on the size and online needs of your business, quality web hosting can cost as little as $7 per month and up to less than $100. Even with larger hosting packages the value your company can get from a quality web hosting service is well worth the costs.

Email Autoresponder Services:
One of the most effective yet regularly underutilized online marketing services for businesses is having an efficient email marketing provider. Typically referred to as an email marketing service, this type of provider allows you to setup automated messages that can hook leads into becoming long-term consumers. A series of follow up messages can be composed a just a few hours, and pay large dividends for your business for years to come. An effective autoresponder email series should concentrate on adding value to your prospective clients about the problems that your business can help them solve. This applies to all kinds of businesses, and there's plently of valuable resources online about the best practices how to compose and create follow-up email autoresponder e-mail series campaigns. Another key element of quality email services is the ability to produce and send out perpetual newsletters that look terrific, while engaging both prospective customers and consumers. Quality e-mail advertising services with newsletter builder features usually provide easy to execute design templates that allow you to include business information, unique offers or deals for your services. These newsletter templates often include a full variety of features to assist you in engaging with your potential customers and clients. While e-mail marketing may be something that your business hasn't considered before, it's a great tool for your company to get in touch with prospective customers and customers. In fact multiple recent studies have actually revealed that efficient e-mail marketing can yield a 35x return on investment for every dollar spent, and can also be a big source of direct engagement with your target audience. So do not hesitate to take the leap and begin utilizing a quality e-mail marketing services now.

High-Speed Internet:
Your business likely has some type of high-speed web service for your company, but are you getting the most for your money? With the increasing requirements of businesses working online, access providers have responded in recent years with faster, more dependable high-speed internet services. Whether you have only a few employees, or a hundred, having a quality is essential to your business's performance. The good news is that quality business web broadband services are available in the majority of areas, and in many cases will provide you even more speed and alternatives than your existing company or service. New much faster internet technologies are being presented to the market routinely, and both the speed and consistency of internet services should continue to improve. The essential term to understand is abbreviated as Mbps which means Megabits per second. For instance on a standard broadband speed of as much as 20 Mbps would be 300 times faster than a 56 Kbps (kilo-bytes per second) modem. Be sure not to underestimate the importance of quality high-speed internet, as there's always likely a better service for the comparable cost of your existing internet service, and likely available in your location now.

Cloud Storage:
This type of service didn't exist just a few years back, yet it's now an essential online service for all businesses. However, most companies don't know enough about cloud storage, or think that their company's computer hard drive backup system is still the best method to backup files and keep them safe for the long run. The truth is that all hardware will ultimately fail, including your computer or in-house network hard drive backup solution. So if you are putting all your trust in hardware storage solutions that are destined to fail while producing a potential data disaster for your company, you need to get a cloud storage solution. If you are not familiar with cloud storage services, they enable businesses to setup automated backup systems that transmit and store your data in an encrypted, 3rd party solution. So in addition to the constant backup of files by way of the internet, cloud storage services backup the files on several servers, which is described as data file redundancy. In this scenario, your company's files are uploaded to a primary server of the cloud storage service. Along with the primary backup, the data redundancy occurs when your company's files are backed up multiple times on different servers of the cloud storage company. Therefore, if something were to fail with the primary backup server, your business would be covered 100%. While business cloud solutions have only been around for a few years, they are now as vital as any other online service for your business.

I hope you found the information in this article to be helpful, and now the next step is to find the best deals on the quality internet services to maximize your business now.

Keywords: cheap domain names, cheap website hosting, email services, cheap internet service, best cloud storage

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