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SpinDistribute.com Article Directory

The following article was published in our article directory on September 25, 2014.
Learn more about SpinDistribute Article Distribution System.

Email Marketing Tips 3 Steps to Increasing Profits from Email Conversion

Article Category: Business

Author Name: Phil Matthew

Internet marketers have been shouting "The money is in the list!" for
years, and it still holds true in these times of volatile SEO practices
and social media.

Your double opt-in email subscriber list is a collection of targeted
consumers who have already expressed interest in your product or industry.

Once you have them, it seems like it would be easy to sell your product
or an affiliate offer to them.

The real secret to making bigger profits (and continuing ones) is to
upsell and increase the amount and price point of interesting offers
you make to them.

You've probably spent a lot of time growing your email subscriber list
up from zero. If you want to increase profits from here, you'll need
to increase sales in one of two ways:

1) increase the number of people buying your best-selling product, or

2) increase the number of products sold to the same people.

Most marketing experts will tell you that selling to existing customers
is easier than finding new customers to sell to, so I'm going to focus
on #2 here. Here's how...

Step #1: Identify Email List Interest (subheadline to be bolded)

How do you find out if your email list would be interested in a new
product type or similar niche information? Ask them!

Encouraging subscriber interaction can not only improve what you have
to offer, but also creates more brand trust and recognition.

The personal touch goes far in the business world.

Your options are to set up an email address specifically for fielding
newsletter responses, creating a feedback form on your website, or
encouraging blog comments through a link in the newsletter.

Step #2: Create or Locate an Upsell Product (subheadline to be bolded)

The main purpose for building an opt-in email list is to sell your
product or service, but after the subscribers buy it, how do you sell
to them again?

Here, you'll definitely need another product to offer—either one of
your own or an affiliate product or service.

Upselling is the practice of marketing a more expensive or advanced
product or service pack to a customer who is interested in your basic
deal. And here's a huge tip: they are the easiest sales of all to make!

Here are a few types of upsell offers to consider:

For service industries, longer memberships and add-on services can all
be upsells.

If you sell a tangible product, you may offer related products that
you either manufacture or retail yourself or through affiliate programs
such as Amazon.com.

Information product and ebook sellers can easily upsell more books or
entire packages by producing the content yourself or finding
high-converting affiliate offers to promote.

Step #3: Craft Emails to Focus on Emotions (subheadline to be bolded)

Emotion sells more of anything than straight practicality. In any
industry, people are looking to fulfill a perceived need or desire.

Whether you are selling home siding or dog treats, there is an emotion
attached to the purchase–security, frugality, the love of their pet—it's
always something!

Do not turn your marketing emails into sob stories, insisting that
destruction will rain down upon them if they do not use your product.
Instead, identify the problem and solve it for them.

Tired of painting your house every two years?
Our home siding lasts 15 years.

Does fluffy have bad breath when he gives you doggy kisses?
Our all-natural mint bones can help.

Increasing email conversion profits harkens back to the basics of
marketing: identifying a need or want, creating or finding a product to
fill that need, and convincing people that product will solve their
problems.

Writing email newsletters that convert to sales might seem too
complicated or time-consuming. So we have solved that problem
with Done For You Emails and Done For You Products.

For immediate access to this pathway the doorway is here,
"discovering the little known secrets to building real wealth that
guarantees you a laser focused business model and your own
personal one on one coach", just click here for access.

http://articles.followphilandtom.com to the words

This article is part of online multi millionaire Matt Lloyds MOBE,
My Online Business Empire done for you article series.

To have access to the global marketing and distribution rights of
these exclusive articles requires Titanium Membership.

Phil Matthew

Keywords: email marketing tips, email marketing strategy, email marketing services, email marketing best practices, email marketing software, email marketing reviews, email marketing blog, email marketing lists

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