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SpinDistribute.com Article Directory

The following article was published in our article directory on October 15, 2014.
Learn more about SpinDistribute Article Distribution System.

SEO Simplified

Article Category: Marketing

Author Name: Frans Boucken

In order for your web content to be read by your target customers, they need to be able to search for it. Google is the most used search engine in the Internet bar none. The goal is for your article to rank high on the list when somebody searches a particular set of words in Google. This is where search engine optimization or SEO can help you.

So what is SEO?

Don't let the acronym intimidate you because SEO should be plain enough for everyone to understand. Yet a simple search on Google itself for 'SEO' presents you an overwhelming list of sites and blogs trying to explain what is SEO and in the process, ends up confusing you more.

So let's keep it as simple as possible by explaining first how search engines like Google, Yahoo, and Bing rank pages when a user does a search. For your page to rank high, there are two things to consider - authority and relevance.

Relevance is measured by the search engine (for example, Google) analysis of the page content (or the words that users read) related to the search query. So the closer some of your word groups (also known as keywords) to the phrase entered by the user, the more relevant it will be for the search engine. There are quite a number of SEO tools around that can help you optimize your web content for search engine relevance. All you need to do is enter keywords and these SEO tools will help you come up with a set of optimized keywords (or keywords most searched by users) which you can then include in your web content.

Authority, on the other hand, can be a little tricky to optimize as it involves having backlinks to your web content. Think of it as a vote. The more backlinks you get from other pages, the more votes you get. The more votes you get, the more authoritative your page is. And how do you make sure that you earn a lot of links? By writing great articles, of course. Web content writers will recognize your great works and insert links to your page on their own pages. Here are simple SEO tips to get you going:

First, write web articles that contain relevant words and phrases. Incorporate phrases that people commonly use when searching for the product or service that you are offering.

Second, if your articles are good enough, you will eventually earn backlinks from blogs and sites with a similar niche. This will get you more authority points for search engines.

Last, just keep doing it. Don't stop with a single great article. Keeping a blog or product site can be hard work but if you remain consistent and focus on the essentials of SEO, you will achieve the exposure that you need.

These simple SEO tips should help you on your way to getting higher ranks in search engines. Hopefully, this article was able to explain what is SEO in a manner that is easy to digest.

Keywords: seo services, seo software, seo tools, seo tips, what is seo

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