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SpinDistribute.com Article Directory

The following article was published in our article directory on October 9, 2014.
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SEO and Marketing for Beginners

Article Category: Marketing

Author Name: Frans Boucken

Search Engine Optimization or SEO is the process of making sure that search engines are able to find and rank your page as compared with other similar sites that match a user's search. Ranking high in the first page of the search engine site is essential in marketing your product or service.

And to make sure that your page is search engine optimized, there are basic factors to remember. Here are some simple SEO tips for the newbie marketers.

Great and Useful Content

It is the foundation of every site and what keeps the loyal visitors coming back and new visitors coming in. Keywords make the site visible and searchable but it is compelling content that makes them stay and read on. Keeping the visitors glued to the page also increases the possibility of them clicking on an ad, resulting in increased sales. Humans are still the main audience and should always be the top priority. Content should be written for the visitors and not for the search engines. This is one of the most important SEO tips there is.

Strategic Keyword Optimization

Keywords are matched by search engines to the site when a potential visitor searches for something on the Internet. Aim for 'organic' keywords or those that are natural sounding. Some keywords can be a little awkward and might not fit an article perfectly. Having organic keywords make sure that the page remain high in the rankings for a long term. There are SEO tools available that can help a web marketer with good keywords and some companies offer SEO services that can assist as well.

Article Readability

Always double check for spelling and grammatical errors. Both search engines and users will have a hard time searching, reading, and ranking a page if it's full of writing errors. Remember to write well by making sure that errors are avoided during the writing process. More readers are attracted to perfectly written content than good ones. Some SEO tools offer grammar and spelling check.

Balance Content and SEO

Inserting SEO optimized keywords in an article can sometimes be intimidating and it can somehow limit the creativity of the writer because he is confined with the keywords that must be used. But keywords are absolute essentials to marketing by making sure that the page is searchable. Learn to strike a good balance between great content and functional keywords. Some companies offer SEO services that include content writing. Their writers are more experienced with writing SEO optimized articles.

Understand Incoming Traffic

There are lots of SEO tools available from search engines like Google and Bing that can help the web marketer in driving Internet traffic to the site. From Google, there are Google Webmaster Tools and Google Analytics. Google Analytics, for example, is a free tool that can provide insight into how users behave when visiting the site. Which pages they visit more, and which they don't. Having knowledge of this is essential in tweaking and improving the site to provide a more suitable user experience.

Keywords: seo services, seo software, seo tools, seo tips, what is seo

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