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SpinDistribute.com Article Directory

The following article was published in our article directory on October 6, 2014.
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SEO and Social Media

Article Category: Marketing

Author Name: Frans Boucken

Search engine optimization or SEO is a process used to let a search engine (like Google, Bing, and Yahoo) look for and rank a web page. Ranking is gauged by relevance, which is how matched it is with the potential visitors' search words, and authority, which is determined by the number of quality backlinks earned. There are other factors like web page loading performance but relevance and authority are the most essential ones, with the latter one being the harder to achieve. SEO services and SEO tools are available to help the web marketer get the most out of search engines.

With the proliferation of social media nowadays, the game has somewhat changed. This will somehow trigger changes in methods used by SEO services and SEO software. Here are some ways social media has impacted SEO.

Increased awareness of website content

This translates to link potential as social media activity makes visitors aware of a brand's existence. If a brand posts a video advertisement and gets shared in Twitter and a user blogs about the product and then links back to the original video page, it increases the authority of the page. Although the ones who shared the video on social media didn't really contribute directly to creating a backlink, the one who blogged about the video did. Multiply that tens of times and potential backlinks are increased substantially.

Personalized Targeting

Google+ reviews and activity are used by Google in personalizing search engine results. When that user signs in to Google and does a search, the results are customized according to the previous data gathered. Connected users in Google+ who has +1ed a brand affect its ranking when someone from that circle searches for keywords that are related to that brand. Although this does not yet apply Twitter and Facebook, because of their relationships with Google, Bing is already doing the same for Facebook users. Eventually, though, and in the ideal future, these rankings will be unified.

Wider audience

Millions are into social media and most of them visit their own pages more than they do other sites. Marketing through social media can help the brand reach a wider audience than what is possible through search engine rankings alone. And the more a brand is searched on social media, the more search engines like Google are aware of the popularity of the brand therefore giving it a better ranking than others.

Increased traffic volume

Increased awareness of content, personalized targeting, and a wider audience can only mean one thing, higher traffic volume. And higher traffic volume is another factor that affects ranking in search engines' pages. By making sure they are creating attractive content that can be shared via social media, they also attract potential backlinks and even more visitors to the site. And if the site has great design with well written contents, users are expected to stick around.

The recent changes in SEO because of social media are paving the way for new SEO services. Developers will also be coming up with updated SEO tools and SEO software that are more social media friendly.

Keywords: seo services, seo software, seo tools, seo tips, what is seo

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