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The following article was published in our article directory on September 30, 2014.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Frans Boucken
Just like everybody else, you finally decide to take your venture into the online market. The first thing you probably did was search online about professionals who can create a website for your company and help you promote your site so it reaches your target market. As you go about your research, you keep stumbling upon the acronym "SEO" and how everybody keeps talking about how it will help you establish a good and stable place in the online market.
But what is SEO and what exactly does it do for your online business ?
Definition and Importance
SEO stands for "Search Engine Optimization." This may sound like a very technical sort of thing that only professionals can fully understand, but it is not really that complicated. To put it simply , SEO is a web marketing method that aims to include a website as quickly as possible among the list of results whenever someone uses Google, Yahoo, Bing, and other popular search engines. The reasoning behind this is that the higher a website's rank is in a search engine (i.e. how early and how high up the list it appears in the results pages), the higher the volume of visitors the site will get, thus providing a better chance at becoming more popular and achieving more clients.
Three Major Types
Search Engine Optimization services can be further categorized into three types, which are often referred to as "hats." These are known as White Hat, Black Hat, and Grey Hat SEO solutions. Deciding on what hat you want your chosen SEO firm to be under will require knowing more about each hat and the type of methods they use.
What is SEO via White Hat Solutions?
Considered the most "legitimate" of the three hats, White Hat SEO focuses on designing your website and creating quality content so they will position higher in search engine rankings whenever internet users search the web using keyword terms and phrases related to the kind of products or services that your business provides.
What is SEO via Black Hat Solutions?
Many SEO experts will tell you that Black Hat SEO is also "SEO spamming." Basically, methods used under this hat are focused on creating sites that can trick search engines into moving your company site into a better position in SERPs (search engine results pages). You may be familiar with this if you have encountered several sites that often talk about or lead to the same website. While these sites may sound a bit spammy, this method can be used if you are willing to take the risk of possibly being tagged for spamming or for skirting around some site habits guidelines in exchange for faster results.
What is SEO via Grey Hat Solutions?
Grey Hat SEO is sort of a cross between the first two hats, because it tries to create a balance between legitimate methods and a bit of risk-taking. While many solutions and services used under this type of SEO make it a point to obey search engine guidelines and standards, they also incorporate methods that may produce quick results but can put you at risk.
Conclusion
Most search engines label White Hat SEO as good SEO. If you wish to stay on the safe side, it is wisest to choose this type of SEO so that you do not have to worry about being tagged as a spammer or a cheater.
Keywords: seo services, seo software, seo tools, seo tips, what is seo
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