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The following article was published in our article directory on September 5, 2014.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: Thomas Rennie
If you know how to build your website and keep it online, you're definitely aware of how important website traffic is. This is particularly true if you built your website to attract more buyers for your business. Increasing online presence may even be a lot more important than simply having a great design for your site. Even if you've put a lot of effort creating epic content and enticing graphics, if people can't see your site in the first page of the search engine results pages, you're pretty much wasting your efforts maintaining your site.
Many have realized how important it is to drive traffic to websites they use for their businesses. Unfortunately, some failed to understand the consequences of using certain methods for building site visibility. Instead of gaining more viewers, they achieve the opposite. This is because of one or more of the common mistakes below.
1. Ineffective Keyword Usage
Among the most crucial part of designing your website is using the right keywords. If you want people to find your website from search engines, you have to put some effort in researching what exact keywords you should use. If you're using the wrong keywords, it's hard to expect an increase in website traffic.
2. Use of Irrelevant Keywords
Some people who are desperate of attracting more users into their websites tend to resort to using keywords that doesn't really relate to what they offer. They try to use any keyword that is gaining popularity in search engines, even if it's totally out of place. Apparently, this is considered as spam by search engines, and the more you use them, the lower your chances of being seen by your target users become. If you're going to use the name of a trending movie star inside a web page's meta tag, make sure your site is tackling celebrity news and not dog foods (although this might work depending on your creativity).
3. Keyword Stuffing
This is an unethical use of keywords that, while slipping off of search engines in the past, will make your site look "spammy". And once search engines see you're doing this, expect to be penalized and ranked down in their list.
4. Use of Hidden Text
There are some websites that attempt to game search engines by using hidden text in the hopes of getting ranked higher and driving more website traffic. Some people actually put a lot of keywords in the same color as the background of their web pages, thinking they could get away with murder. People are getting smarter by the day, and so as search engines. If you don't want your site to become invisible to your target audience, don't do this.
5. Page Robbing from Other Sites
Robbing doesn't only happen at home or in establishments, but also in the internet. Some people try to steal text or icons from other websites thinking it's okay. After all, there's a little chance that they'd get caught. Plus, the consequences are far less than robbing one of his most important belongings. As mentioned, search engines have become smarter. If you're serious of getting traffic to websites you've built, you might want to avoid page duplication.
Keywords: website traffic, traffic to websites, traffic, getting traffic to websites,
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