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The following article was published in our article directory on August 30, 2014.
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Article Category: Business
Author Name: Harvey Ray Sherrod
Everyone knows what an amazing innovation the internet has been to mankind. It offers all sorts of information and opportunities for people everywhere. At the same time, it offers companies a means of becoming visible and accessible in places traditional advertisements cannot reach. All serious businesses should have a good site whose web design features its services and values so as to ensure brand consciousness, product visibility, as well as customer loyalty and satisfaction.
Think of your company's website as an electronic calling card. As such, you have a basic idea of what it should contain: your business' name, your name or the names of principal executives, contact information, and a summary of the services offered. Of course, you cannot just type all of these down – that would be boring, and your card would most probably end up in a trash bin! No, you have to ensure that it is aesthetically pleasing while being efficient at giving relevant information about your business.
First impressions can and do last, after all. For a long time, people achieve a good first impression with a winning smile and personality. Your businesses can gain a good reputation based a pond your employee's treatment of customers and how your establishment provides, meets a particular need. Sometimes, you also need a good after-sales department. Until recently, that is all you've needed to concern yourself. However, since the warm adoption of the internet into the daily lives of modern people, you may want to consider having a good online presence as well.
The web design of your site often makes or breaks your consumers' first impression on your business. Nobody wants a cluttered, unorganized, and complex process if he or she just want to check out the products and services offered. Also, consider that it has to be aesthetically appealing, just like your business card. Your site should be as winning as you, your people and your establishment. It has to be simple, user-friendly, and direct to the point.
When creating your site's web design, be sure to add variety! Long blocks of text, no matter how colorful or how cute the font is, are boring. Add pictures, since they can convey messages a lot more concisely. What about videos? Marketing using videos is a growing trend, and some experts believe it is more efficient, since videos tend to get 41% more clicks than other forms of media. Videos can combine visual, conceptual, and audio content. This combination makes sites more reliable and impactful than those with only texts or pictures. Research shows that users who view a video have a higher probability of using its product than those who have read a block of text about it.
Web design can be a bit tricky, though, because of a wide variety of scripts and languages that can be used. Make sure you have a clear visional picture of your website and that you or the person you have hired know what content and graphics you would like and how you would like them done.
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