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SpinDistribute.com Article Directory

The following article was published in our article directory on August 11, 2014.
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Online Marketing for Beginners

Article Category: Advice

Author Name: Martin Bergmann

The internet is the best place to start a business if you are totally new to being an entrepreneur. The internet works for 24 hours every day and does not cost a lot to maintain a connection. People start online businesses and side lines that even earn at par with their day job incomes.

From this point of view, you will be assumed as a beginner. One thing you should know is that online marketing strategies fluctuate to adapt people's changing attitudes. When you are marketing online, you assume yourself as an entrepreneur therefore the services and products you offer must be fit to address problems and shortcomings in any area, but preferably, your area of interest and expertise. Marketing is only a part of management. Other management functions include production, finance and personnel.

There are few principles that will dominate online marketing for beginners. These are Search Engine Optimization (SEO), social media marketing and content marketing. Being an online entrepreneur, you have to give equally weighted focus to those three principles.

1. SEO
When people input their query to Google, Yahoo or Bing, the websites with the relevant and optimized keywords appear at the first page. Users rarely click the 3rd page and beyond. Aside from keywords, web pages rank higher in SEO when they have a quick loading website, reliable backlinks and shared content. SEO is a crucial part of online marketing. For beginners, it is easy to be carried away with SEO and spam keywords. However, one should bear in mind that SEO is a serious work. From home, you can learn to manage SEO through blogs and advices from books and self-help online marketing websites.

2. Social Media Marketing
The use of the social media for marketing is a great way to get in touch with readers and clients. Engage with people and reply to their queries. The number of likes doesn't automatically mean good business. You can use social media for advertising, too, using the number of shares.
3. Content Marketing
Content marketing will act as the voice and substance when marketing online. The interface of the website must be user-friendly. Content marketing also includes images. Content marketing should match the current trends. Today, people are bombarded with all kinds of pictures, rants and advertisements to the point that it becomes difficult to hold their attention to a certain content. The trend for image-based marketing is simplicity. Companies like Apple and Pinterest gains the favor of the audience by presenting a clutter-free, minimalistic design.

Guest blogging is also part of content marketing. Marketers will create blog posts in exchange for back links. Google has however, taken some form of restriction to guest blogging because marketers provide trash content just for back links. The trick is to provide helpful and valuable content to gain visits to your website. If you plan to host a website to put up your products, host a section where you provide free valuable tips and advices through blogs.

Keywords: no cost online business,no cost income,no cost methods,martin bergmann,no budget online empire, nboe, make money, start online business free

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