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SpinDistribute.com Article Directory

The following article was published in our article directory on May 27, 2014.
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Success In Network Marketing- Approaching Your Warm Market Correctly

Article Category: Marketing

Author Name: Len Mooney

This is the first of a series of short articles on the four biggest mistakes new networkers make. These are

1. Approaching the warm market prematurely and aggressively

2. Talking too much

3. Taking "no" personally and letting your ego get in the way

4. Unrealistic expectation of early success

The first issue is the warm market. We are frequently told by our (overly enthusiastic) sponsor or upline that, "This product sells itself and the business plan is awesome". We are further urged to, "Just go out and share it with everyone we know and told they will all want to sign up and become our partner or at least our customer". We are advised to make a list of 100 to 200 names of everyone we know, even people we haven't talked to in years and call them up.

So the uninitiated newbie basically "attacks" his or her friends and family aggressively and with unrealistic expectation of early success. Several things happen. First the new networker gets a lot of early rejection. He/she alienates his or her family and friends to the point where no one will return a phone call. I know of one new networker whose twin refused to invite them to Thanksgiving dinner unless they promised to not discuss their opportunity.

Correctly approaching the warm market requires tact, patience and perseverance, but not aggressive chasing. Try this approach:

"Hey Aunt Sally, I have always admired your wisdom and have been thankful for your support over the years. I am thinking of getting into a new business and I don't quite know how it will work. Will you look at it with me and give me your opinion?"

This approach does several things. Notice we start with a compliment. Then we ask for help. We don't push and we don't ask for an order. We simply listen. Now one of three outcomes will happen

1. Aunt Sally tells us we are crazy to get involved in one of "those" things, so we thank her for her time and move on.

2. Aunt Sally asks for more information because she is interested.

3. Aunt Sally gives us some good feedback but explains it is not the kind of thing she would consider for herself but maybe Uncle Harry would be interested, so we get a referral.

No matter what the outcome, we have gotten Aunt Sally to look at the opportunity objectively and to give us her opinion without alienating her.

With friends we haven't seen or conversed with for years, we call them up and ask them how they are doing. We start a conversation about them and we listen carefully. There is a very good chance we do not introduce our new opportunity on the first phone call, we just get reacquainted.

Done this way, it is possible to approach the warm market without alienation and achieve a more positive outcome than would otherwise be probable.

Keywords: warm market,network marketing,mlm,multilevel marketing,approaching the warm market correctly

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