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SpinDistribute.com Article Directory

The following article was published in our article directory on May 1, 2014.
Learn more about SpinDistribute Article Distribution System.

Social media is powerful! Why? How? Know this!

Article Category: Business

Author Name: Rob Ryan

The recent global economic slump prompted a paradigm shift. Nowadays, a growing number of people are no longer just relying on being employed to generate income to support themselves financially. They are exploring new strategies that will allow them to become fully financially independent-- and at a much younger age, too.

Fortunately, advancements in technology have made this a much easier change to accommodate. There are numerous solutions that make business start-up so much easier, cost- and time-wise, no matter the size and nature of the enterprise. On top of this, marketing has reached an impressive level of efficacy; promoting a brand and reaching a global audience is just several clicks away.

One of the tried and true ways to make money online, regardless of what you're offering, is by capitalizing on social media for advertising or marketing-- using Facebook, Twitter, Pinterest, Instagram and popular blogging sites.

Why? Because these are where your market is and every good message you post about your business has the potential to be shared exponentially; you 'd be surprised at how someone from rural and remote Java, for example, can like your post, leave a comment, and express interest in your offering when, in your list of followers or fans, you only have Americans and Canadians.

Social media is powerful (and a must in securing businesses' competitive advantage), but if you're still asking how it does that, read on.

Advertising is cheap yet effective-- If you're working with a limited budget, digital advertising is a frugal solution that yields great results. Through Facebook status updates, tweets, and Pinterest and Instagram images, you can share information to contacts and even ask them to pass the message along to reach a new and bigger audience.

Social media advertising encourages exchanges with your target market-- That "comments" section is golden. According to Business in a Box Top Tier, having healthy dialogues with your customers is not only great for feedback but it's also a clear manifestation of your business's accessibility, commitment and readiness to attend to clients' concerns. There's no better way of gaining the trust of your audience than by creating a good relationship with them. If they like you, they will buy from you.

And what's more, they will not think twice about serving as your business's endorsers-- that's more money going your way without you exhausting so much effort and money. Likewise, that through these exchanges, the business can understand its market better and have the ability to improve operations to meet the evolving standards of customers to better secure business growth and income.

You can establish brand credibility with social media proof-- All those likes, retweets, repins, and others display the value of your business. People see all those thumbs-up icons and wonder why so many "approve" of your business and posts, and so to satisfy their curiosity, they visit your page and discover for themselves the reasons why. This is strategic advertising you can not get from traditional (and often pricey) marketing tactics.

You're provided different media to deliver your good news-- You can post images, music files, and videos. Advertising is for the eyes and ears, and social media sites allow you to be creative in delivering your message and reaching your market. Split tests reveal that written posts are always outperformed by audio-visual content that clearly demonstrate the relevance of products.

Indeed, social media harnesses great benefits for any business.

The key here is to be consistent and to explore the different sites' provisions that can support your business marketing objectives.

Keywords: social media

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