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SpinDistribute.com Article Directory

The following article was published in our article directory on May 9, 2014.
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Dripping to Fill Up the Cup: Drip Marketing

Article Category: Finances

Author Name: John Wellington

a lot of practices have come and gone in selling insurance and annuities. Some are still being practiced , but a lot of them are outdated. Insurance and annuity marketing is all about getting the message through the public.

People want to secure their future with insurance and annuity. Nobody wants to retire without reaping the time and effort they've done for their years of hard work.

Insurance companies and agents have tried every trick in the book to promote their product. But the times have changed, and so did the game. Insurance firms permeate across the country. Many of these firms use a lot of aggressive marketing to promote their products. However, these practices can be ineffective and impractical nowadays.

Annuity and insurance marketing have evolved into cost-effective ways and one of these transformations is called 'Drip Marketing'.

Drip Marketing is basically the concept of 'dripping' information to your targeted audience and following them up with more 'drips' to gain them as prospects (and hopefully, as clients).

More research from different websites shows you how drip marketing can change your game play in insurance marketing.

Drip Marketing Vs. Other Marketing Campaigns

As mentioned above, there are lots of methods to market your product to your audience. Insurancedrip.com offers the best ways to cut your expenses but increase your sales. Here are some comparisons of different annuity and insurance marketing strategies to drip marketing.

Cold Calling - Directly calling leads have been done before but now they're no longer effective and efficient. Cold calling gives the prospects a chance to directly interact with the agent. However, what makes it 'cold' is the nature of getting calls from complete strangers. Meetings can be easily set up but the results just don't add up well.

Seminars - Seminars are a good way to attract leads and potentially generate prospects. Hosting events to interact with the targeted audience can easily build the company's and agent's name. However, the cost of starting a seminar is just too costly, which makes it very impractical.

Post-card Mailing - Mailing is very common in annuity and insurance marketing. Getting contact details is simple enough to invite qualified prospects for appointments. But once again, the stumbling block to this is the expenses. Paying hundreds of dollars to send out numerous letters and gain very little prospects just won't cut it.

Radio Marketing - Radio gives you a chance to broadcast your message to a wider audience. Listeners around the state can know what your product is about. However, the idea of spending thousands of dollars for just a few minutes a week is not practical at all (unless you have money to burn).

Annuity and insurance marketing can all be done through all of these but the best way to campaign your product is to cut the costs and double the results.

There are some sites that provide concepts in marketing and apply them in their own practices. Drip marketing can generate thousands of satisfied agents. The process and methods are easy and simple enough to learn.

Keywords: insurance marketing, insurance leads, annuity marketing, annuity leads

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