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SpinDistribute.com Article Directory

The following article was published in our article directory on May 9, 2014.
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Gaining Insurance Leads

Article Category: Finances

Author Name: John Wellington

It seems ideal to buy insurance leads from lead brokers; the more leads you can attract, the more prospects you can grab; the more prospects you can captivate, the more clients you can generate.

But buying insurance leads can become very expensive. The price that you have to pay may strip your annual income by 70%. It just isn't practical.

You can find different sites on the web that provide cost-effective insurance marketing for agents and insurance firms. These can help you find several ways to get your message across your prospects and make huge sales without spending so much on promotion.

Traditional Lead Agents

There are many ways to gain insurance leads for your firm. Three agents for leads are lead brokers, radios and seminars. Of course there are more but these three will be focused for the moment.

Lead Brokers - Third Party brokers have sets of leads for purchasing. There are benefits to doing these such as having a concentrated audience for your product. However, the downside here is the costs you have to pay. Buying insurance leads from brokers can even damage your reputation since these firms usually don't know the person or the company. They only have a list of contact details which you can use for marketing.

Radios - With the plethora of listeners, gaining prospects via radio spots seems a good idea. Radio as a marketing tool is not new and has proven to be effective at times. But to easily generate prospects is no easy task for radio. Spending hundreds and thousands of dollars for a few minutes every week just doesn't seem to make sense nowadays.

Seminars - Seminars are useful in many ways; they can educate, motivate and eventually create prospects to clients. Prospects will flow if the product is marketed right. But again, the huge obstacle that needs to be conquered is the budget for events. Thousands of dollars need to be spent just to make a grand seminar for potential clients.
So what can be the solution to these problems?
Drip Marketing

Drip Marketing is basically sending short but sweet messages to prospects via email. Insurancedrip.com has a database of email addresses to send their messages and market insurance from different firms, companies, hospitals and more. These are chosen because they are the biggest potential insurance leads that you'll find. Social Media and post-card mailing can also be used as drip marketing.

The best way to gain prospects is by having the right audience for your product. The same thing goes with selling insurance. The media is just as important as the message for this. Money is also a huge factor. Drip marketing provides the most affordable way to promote your insurance services to the best insurance leads you can get.

There are some sites that contain more details about the services and more information to the topic of insurance leads, insurance marketing and more. Marketing is all about knowing, which makes research an essential role to make your strategies fly.

Keywords: insurance marketing, insurance leads, annuity marketing, annuity leads

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