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SpinDistribute.com Article Directory

The following article was published in our article directory on May 9, 2014.
Learn more about SpinDistribute Article Distribution System.

Promoting Annuity in the Most Efficient Way

Article Category: Marketing

Author Name: John Wellington

Annuity marketing is all about promoting benefits of a present or future income payout. Retirement is something to think about which makes annuity very essential and attractive.

People want to keep the money flowing even after two things have ended; their career and their lives. The best way to handle annuity marketing is by guaranteeing the public the recovery of their investment. A steady income for the client and his or her life-partner is what brings in the sales.

One of the most effective solutions to market annuities is 'drip marketing'. But before going into this, take a closer look at the different kinds of marketing strategies to annuities and insurance.

Different Modes of Annuity Marketing

Much of the success of promoting annuity to qualified prospects relies on the benefits. However, like any other product, the marketing strategy plays a huge role .

There are different marketing models that can be done. These are seminar, radio-seminar and small group approach.

Seminar - Holding a seminar to promote your product has benefits to it - giving your prospects a chance to interact and see you in person - but coming up with an event such as this can be too expensive.

Radio-seminar - Getting your message across the state is ideal. The amount of listeners can potentially gain some prospects. However, this can also be problematic due to the expenses and impracticality of spending so much only to gain very little.

Small group - This one is the most practical among the three. Qualified prospects are invited to a meeting. You promote your product to them with the hopes of generating clients. Of course, this one can be very limiting since you only have a very little audience.

Annuity marketing has been adapted in many ways, and most of them have been in the form of the ones above. But as mentioned, these three methods of promotion can be restraining. Some people wouldn't want to spend their time in a seminar, or listen to a lengthy radio ad, or even go to a meeting if they are not that serious.

The most cost effective way to marketing the benefits of your product is by planting, or 'dripping', a thought in their heads, which goes back to drip marketing.

Drip Marketing

Drip Marketing is the procedure of having a ready-made message for prospects that are sent to their addresses, either via email or physical address.

These contact details are taken from a website's database. The message is similar to a preview of the product's benefits - not giving out everything but just enough for the prospect to get interested. This is the 'dripping' in this mode of marketing.

Drip marketing can also come in different shapes and sizes. Another way to accomplish this is by using social media to post or tweet some of your product's features.

This method can be applied in annuity marketing. Some sites also offer online programs on insurance and annuity marketing. The key to gain prospects is to 'drip' the right kind of message for the people.

Keywords: insurance marketing, insurance leads, annuity marketing, annuity leads

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