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SpinDistribute.com Article Directory

The following article was published in our article directory on April 28, 2014.
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8 Ways on How to Generate Insurance Leads

Article Category: Marketing

Author Name: John Wellington

Lead generation is more than a skill. For most financial experts, this is also considered a talent. Some of the big names in the field of insurance owe their success to lead generation.

In addition, selling insurance is deemed a number's game. The more leads come at you, the more sales you're going to create. But maintaining a balanced flow of insurance leads is a difficult task, unless if you're utilizing a handful of sources in order to generate them fast.

In this article we'll discuss eight ways on how to produce insurance leads.

Build a steady base. Begin with a determined mindset in developing your personal recognition or brand. According to Adrian Miller, author of the eBook Adrian Miller Sales Training, branding yourself leads you to more prospects in the future.

Talk to a stranger. This may seem an uncomfortable thing to do, but striking a conversation with someone you don't personally know is still effective. In this day and age, talking to strangers for business purposes is the ultimate key in getting massive amounts of sales. The same goes for insurance purposes.

Selective advertising matters. With advertising, your name and services will be seen, read, or heard by thousands of prospects. In generating insurance leads however, selective advertising is necessary. Couple this tactic with participation in community activities to develop an immediate branding or recognition. When talking to people, be warm and friendly.

Door-to-door marketing - According to Matthew Newman, chairman and CEO of Advisors Excel, the "door-to-door" concept is very applicable in generating insurance leads. Simply convince or take on a company that specializes in door-to-door marketing. Distribute flyers promoting your upcoming services to college students.

Change the way you handle referrals. Relying on referrals only to speak to another business or insurance professional doesn't work in generating leads 100%. In line with this, you need to build a relationship with your prospects based on trust. Let them understand what you can do by changing the way you handle referrals. According to networking expert Barbara Franklin, referrals are a reflection of your capability in dealing with people and generating leads. The way you handle them echoes your system of maintaining healthy relationships with prospects.

Consider direct email campaign. Direct email campaign is a marketing avenue that allows you to communicate with as many prospects as you can via email. These prospects in return will take note of any information you shared and can use it for their own convenience .

Use video marketing. Allyn Kramer, head of independent insurance marketing company Kramer Direct, suggests that a successful insurance lead generation is stemmed by presenting at least 50 videos daily.

Cold Calling - This is a "tried-and-tested" method of generating insurance leads. How does cold calling work? It's pretty simple. All you need is to have a list of prospects (with their contact numbers) and visit them at home (or office) instead of direct emailing.

Keywords: insurance marketing, insurance leads, annuity marketing, annuity leads

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