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SpinDistribute.com Article Directory

The following article was published in our article directory on April 24, 2014.
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8 Insurance Marketing Ideas

Article Category: Marketing

Author Name: John Wellington

Are you looking for practical ideas on how to market your insurance agency? There are hundreds recommended by the experts, but in this article we'll only focus on the most effective ones.

Press releases: Do you have any interesting stuff going on with your insurance agency? Want to open a new location or hire new potentials? Give press releases a try! In writing PRs aimed for insurance marketing, it doesn't matter how essential the news is. Hence, you can write some blurbs about your agency and have it published online.

Email signatures: If your agency doesn't have an automated email signature, make one right away! Provide all important information about your agency - office address, phone/fax numbers, social media links, etc.

Online-based Insurance marketing leads: Let's face it. Not all online-based leads provide accurate information. In this case, some people aren't always interested to talk to you because of competition. Furthermore, it's quite hard to find a much easier source of potentials in your insurance market. Sad to say, there isn't a sole company that can provide the best insurance marketing leads for all agencies. However, most experts recommend these three companies: NetQuote, InsureMe, and Agent Insider.

Seminars: Conducting seminars requires promotion . In insurance marketing, seminars are done to discuss financial planning or management, understand the importance of saving money for insurance and more. Invite some people in your office. Use your office's community center or rent a location. During the seminar, present topics that are deemed sensitive yet beguiling.

Google rankings: Google ranks insurance marketing agencies based on three factors: prominence, relevance, and location. Prominence means how often the website comes across your basic information (office address, contact details, etc.) and services. Relevance and location meanwhile means that Google searches for terms associated with insurance and sources within your area in that order. For more information about how to improve your Google rankings, download the eBook Top 10 Actions to Boost Your Insurance Marketing Agency's Google Rankings Today.

Facebook advertising: Notice the links at the right corner of your Facebook account? Those are advertisements (one of the reasons why Mark Zuckerberg keeps on earning billions). Using Facebook ads in generating audience is the easiest way of marketing your agency. Check out the Facebook Content Dashboard for more information on how this thing works.

Online maps: Most people search for local businesses using their mobile phones. Having an online map for your agency is a pretty good indication of encouraging people anytime, anywhere. Regardless of placing your agency on, let's say, Google Maps, you have two choices: Hire an insurance marketing agent or do it on your own.

Networking groups: You can find lots of networking groups in your area or online, but the most popular one is BNI. However, the company based their membership rules to "one person per industry". Visit BNI's website for more information.

Keywords: insurance marketing, insurance leads, annuity marketing, annuity leads

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