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SpinDistribute.com Article Directory

The following article was published in our article directory on May 9, 2014.
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Online Advertising vs Offline Advertising Methods

Article Category: Marketing

Author Name: Eli Vincente

Whether you are online or offline, in your house watching television, or on the road for a drive, you are bound to encounter an advertisement or two. It is pointless to try to escape from those flashy signs and billboards that pepper the roads since even when you go inside and turn on your computer, you will still see an advertisement sneakily placed at the edges of your favorite social networking site.
Traditional advertising employs the use of print media, radio airplay, product endorsement, TV commercials, and other methods that can get a product or service into its intended market's consciousness without using the Internet. These methods usually require the clients to shell out a large sum just to get everything in place. The cost of materials, endorsement fee, location fee, and TV and radio airtime all have to be duly compensated. on the other hand, online advertising capitalizes on digital marketing in order to reach the same audience at a fraction of the cost. Online advertisements can come in the form of banners, pop-ups, sidebar ads, etc., and since the advertisements take up only virtual space, the expense for its clients is significantly less compared to if they had to pay for a billboard or newspaper page.
Traditional advertising is limited in the sense that it can only reach a certain number of people since it is restricted by either place or time. If a newspaper ad is not seen or if a TV or radio commercial is not heard then that is immediately a loss of customers. Meanwhile, online promotion can take advantage of the prevalence of social networking sites and how they effectively generate web traffic and create an opportunity for online ads to reach a much broader audience. Users can even unknowingly offer free publicity for companies each time they share an advertisement.
Word-of-mouth is one such method that does not exclusively fit into one type of product promotion. It is free publicity that nevertheless manages to generate results . Offline marketing can only utilize word-of-mouth endorsement by relying on their captured market's networking skills or in other words, their gift of gab. Online marketing has an advantage in this regard since there are various online forums and social media sites where people can easily rave or rant about particular products and encourage other users to try them out for themselves.
So far, it seems that online marketing has trumped traditional promotional strategies on all counts. Even so, the biggest disadvantage of online marketing that cannot be encountered offline is the threat of malware or viruses that can infect and spread to internet users once they access an advertisement. This threat can make consumers weary of clicking particular ads that aims to generate web traffic to a particular site.
However , audience confidence and trust are still not guaranteed whether promotion is done online or offline. Actual recommendations from satisfied customers are still what consumers deem as reliable advertising. Testimonials and proof of effectiveness are still the best tools that will influence a customers' decision. Therefore, maximizing the power of word-of-mouth advertising is the most effective strategy that will have to be utilized by both online and offline advertisers.

Keywords: traffic, list building, autoresponder, email, automated lists, advertising, email technology, list building secrets, hugh lists

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