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The following article was published in our article directory on April 10, 2014.
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Article Category: Internet
Author Name: Kristjan Sigurjonsson
Today, with social media marketing as a social norm, visual content has been a vital tool for gaining the hearts and minds of internet users. Generally, people are able to relate more to graphics and images than to narratives. When given a strong or moving image, users and customers are more stimulated and better acquainted with the product, event, or idea. Hence, popular social sites such as Pintrest, Instagram, and Snapchat have shared the spotlight when it comes to social domination on the web. Users in Pintrest are generally interested in crafts, visual arts and design, and interior décor, centering more on aesthetics and the arts. However, certain topics and ideas have also come into play, with posts from hobbies and leisure also capturing users' attention.
Like most of the online networks, Pintrest, launched only last 2010, has an increasing online population with a total of 20 million monthly visitors from the U.S. alone by June 2012. Moreover, there has been a record of 1.5 billion monthly page views from the United States and 1.9 billion worldwide. The site is dominated by female users, with the network having 79% female users and 21% male. Users are largely in the 25 to 54 year-old bracket, but the website strives to turn the heads of teenage internet users as well. The annual company growth rate has also increased throughout the years as it skyrocketed from 60% back at 2011 to 180% last 2012.
Because of the huge amount of users logging in to the network day in and day out, it has become relatively easy to start off businesses, as well as to advertise and market products and ideas online. By setting up a strategy and connecting to the other users on the network, one can easily gain customers and partners on Pintrest. With the special use of media, one could immediately get the attention of the community. With a diversity of people on the network, entrepreneurs and businessmen get to plan, organize, and integrate in a variety of online activities while effectively promoting their product. Today, there are over 500 thousand business accounts on Pintrest, driving regular sales and income from online advertising.
The network provides a suitable environment for sharing and reposting of photos, videos, and information. In fact, 80% of 'pins' or posts on the network are reposts, and 70% use the network for online shopping motivation. It is also recorded that 10% are more likely to buy something and 10% spend more on an average on Pintrest, than in other social networking sites.
An additional trait of the network is that it allows members and users to repost things on other social networking sites such as Facebook and Twitter, hence gaining more viewers and audience. Pintrest not only dominates in online activity, but also in iPad social channels, having a total of 48.2% of channel traffic. Therefore, the network is known as an effective means of reaching clients and target markets in an easy and entertaining way.
Keywords: Social media marketing, facebook, Google+, Pintrest, Twitter
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