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The following article was published in our article directory on April 7, 2014.
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Article Category: Business
Author Name: Emmanuel Adegbola
The online MLM, B2B, and direct sales industry have been growing so fast for the past few months. This can be proven through the appearance of new tools, concepts, and systems in doing business online. The most recent one covers the appearance of attraction marketing systems. The term really sounds unique and interesting enough, even for those who are in the MLM and direct sales industry for many years already. There are claims that new attraction marketing systems have the power to make people rich with less effort. Of course, this remains to be validated.
Newbies who will hear about this would of course be interested in going deeper into the concept of such systems. It is not at all hard to understand how attraction marketing systems work at the current times. Under the traditional way of marketing, business owners are the ones who go after customers. They put much effort into manual means of convincing potential customers to buy products or services from them. Under attraction marketing, the opposite thing happens. Customers are the ones who seek out sellers or providers of services. This happens because customers have real needs and they are aware that the company or seller could help them.
It is true that advertising will still remain a vital component of attraction marketing systems today. However, the effort to be given into the whole matter will be minimal. Instead of advertising the product itself, the ads will be used to promote real value in the services or convenience of having ready access to high quality products. Work is done on ensuring that good relationship between the seller and customers are founded . Customers choose a specific seller because they are aware of what they can gain from them.
Industry observers have also noted that attraction marketing systems are not only focused on making people buy but also on letting them realize that they want to be a part of the seller's team. In a more advanced sense, there will come a time when these customers will be taught the ways and means of the business so that they can earn independently out in the market. These customers will choose to be with an MLM or B2B company because of trust and recognition of the brand they have been seeing.
By further examining these systems, it will become clear that these are actually traditional methods of marketing that are being used on a different perspective. The same elements are there but the way on those things are approached gives it that uniqueness. With the growing popularity of social media, these systems gained more power than ever. The reach of businesses has widened and has become more specific in targeting client markets.
Is it true that under these attraction marketing systems, an investor have to work just as hard as in normal scenarios ? Yes, this appears to be the case. Selling might appear to be a priority, but in general, it is all about building trust within customer markets. If a customer buys, it is not important that a sale was made. The main thing that matters is that such a customer would want to come back because of excellent services experienced.
The list of good things about these marketing systems could go on. Newbies in the MLM and B2B industry need to learn about it and use it for their advantage. Current online business or e-commerce opportunities are too valuable just to be set aside by investors.
Keywords: network marketing leads
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