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The following article was published in our article directory on March 18, 2014.
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20 Search Engine Optimisation Tips, Trends and Predictions for 2014 Google made huge modifications to its search en...

Article Category: Advice

Author Name: John Pierre

20 {SEO|Search Engine Optimization|Search Engine Optimisation} {Tips|Pointer|Suggestion|Idea|Recommendation|Guideline}, Trends and {Predictions|Forecasts} for 2014
Google made {big|huge|large} {changes|modifications|adjustments} to its {search engine|online search engine} {algorithm|formula} in 2013. {What|Exactly what|Just what} will those updates {mean|imply|indicate|suggest} for {search engine optimization|seo} in 2014? {SEO|Search Engine Optimization|Search Engine Optimisation} {experts|professionals|specialists} {offer|provide|supply} their {advice|guidance|recommendations|suggestions|insight|assistance} for the {new|brand-new} year.

CIO-- {On average|Typically|Usually}, Google makes {about|regarding|concerning} 500 {adjustments|modifications|changes} to its {search engine|online search engine} {algorithm|formula} {every year|each year|annually|yearly}. {Since|Because|Considering that|Given that} the {first|very first|initial} Panda {update|upgrade} in February 2011, {though|however}, {many|numerous|several} of Google's {algorithm|formula} updates and {other|various other} {changes|modifications|adjustments} {have|have actually} been {more|much more|a lot more} {ambitious|eager|enthusiastic} and {far-reaching|significant} in their {impact|effect|influence}. The net {effect|result|impact}, {in part|partially|partly}, {has|has actually} been to {elevate|raise} {quality|high quality|top quality} {content|material} over "{thin|slim}" {content|material}, {punish|penalize} {dubious|suspicious} {link|web link} {building|structure|area} {practices|methods|techniques} and spammy {sites|websites} and {push|press} {digital|electronic} {marketers|online marketers|marketing experts} {away from|far from} {relying on|depending on|counting on|relying upon} {keyword|key word|key words|key phrase|keyword phrase} {usage|use} and {performance|efficiency} {data|information}.

The {changes|modifications|adjustments} are {designed|developed|created|made|tailoreded} to {improve|enhance|boost} the {quality|high quality|top quality} of {search results|search results page|search engine result} Google {delivers|provides|supplies} its {users|individuals|customers}. For those {who|that|which} {practice|exercise|engage in} {search engine optimization|seo} ({SEO|Search Engine Optimization|Search Engine Optimisation}). {However|Nevertheless|Nonetheless}, the updates' {collective|cumulative} {impact|effect|influence} {has|has actually} {been at|gone to} times {confounding|confusing}, {frustrating|annoying|irritating|discouraging} and game-changing.

"I{'ve| have actually} been under the hood in this {SEO|Search Engine Optimization|Search Engine Optimisation} {game for|ready} over {a decade|a years|a many years}, and I {can't|cannot|can not} {recall|remember|recollect} the {last|continue} time the {SEO|Search Engine Optimization|Search Engine Optimisation} {community|neighborhood|area} was this {panicked|run scared|worried}," {says|states|tells us|claims|shares|mentions} Casey Halloran, co-founder and {CEO|Chief Executive Officer} of Namu {Travel|Trip} {Group|Team} in Costa Rica. We {dropped|went down|fell} from the {first|very first|initial} {page|web page} of {search results|search results page|search engine result} to {page|web page} 2 for our {top|leading} {keyword|key word|key words} {phrase|expression|words}, and we{'ve| have actually} been {working|functioning} to {regain|restore|gain back|reclaim} that position for {about|regarding|concerning} {five|5} months now.".

Digital {marketers|online marketers|marketing experts} in 2013 {scrambled|rushed|clambered} to {keep up with|stay up to date with|stay on par with} all the Google {changes|modifications|adjustments}, {which included|that included} Hummingbird, {a major|a significant} overhaul of the Google {search engine|online search engine}.

"{Every time|Each time|Whenever} we {react|respond} and {recover|recuperate|bounce back} from one Google {update|upgrade}, there's {another|an additional|one more}," Mike Huber, vice {president|head of state} of {client services|customer service} for {content|material} {marketing|advertising|advertising and marketing} {agency|company|firm} Vertical {Measures|Steps|Procedures|Actions}, {said|stated|told us|claimed|shared|mentioned} in {a recent|a current} webinar. "It{'s like| resembles} {a game|a video game} of Whac-a-Mole.".

{Given|Provided|Offered} Panda, Penguin, Hummingbird and {other|various other} {big|huge|large} Google updates, are we {moving|relocating} into a post-SEO {era|age|period|time}? {How|Exactly how|Just how} will SEO in 2014 be {different|various} from {SEO|Search Engine Optimization|Search Engine Optimisation} in 2013? {What|Exactly what|Just what} do {digital|electronic} {marketers|online marketers|marketing experts}, {businesses|companies} of all {types|kinds} and {search engine|online search engine} optimizers {need to|have to|should} {do in|perform in} the coming year to {adapt|adjust}?

Various other} Google {Algorithm
CIO.com asked these {questions|concerns|inquiries} to the {SEO|Search Engine Optimization|Search Engine Optimisation} {community|neighborhood|area} and {received|got|obtained} {more than|greater than} 60 {responses|feedbacks}. The following is {a sampling|a testing} of {opinions|viewpoints|point of views} and {tips|suggestions|ideas|pointers} from {a variety|a range|a selection|an assortment|a multitude} of {experts|professionals|specialists}.

Are We {Moving to|Transferring to|Relocating to} a Post-SEO {Era|Age|Period|Time} {All About|Everything about|About} {Content|Material} {Marketing|Advertising|Advertising and marketing} and {Results|Outcomes|Search results} {Tracking|Monitoring}?

1. {SEO|Search Engine Optimization|Search Engine Optimisation} {will|will certainly} {always|constantly|consistently} be with us. {Says|States|Tells us|Claims|Shares|Mentions} Brian Provost, vice {president|head of state} of {digital|electronic} {strategy|technique|method|approach} for Define Media {Group|Team}: "{SEO|Search Engine Optimization|Search Engine Optimisation} {is like|resembles} tax {law|legislation|regulation}. It's {a set|a collection} of {compliance|conformity} {issues|problems|concerns} and {strategies|techniques|methods|approaches} to {optimize|enhance|maximize} {businesses|companies} around them. {To that end|Therefore}, {SEO|Search Engine Optimization|Search Engine Optimisation} {will|will certainly} {always|constantly|consistently} {exist|already existing} as {a practice|a method|a technique} {discipline|self-control|willpower} to market {content|material}." Smart {businesses|companies}, he {adds|includes}, {have|have actually} {stopped|quit} playing "{chase|chase after|go after} the {algorithm|formula}," {opting|choosing|deciding} {instead|rather|as an alternative} for metrics-based {content|material} {creation|production|development} "{in line with|according to} market {demand|need}.".

2. {SEO|Search Engine Optimization|Search Engine Optimisation} {has|has actually} {always|constantly|consistently} {been about|had to do with} {content|material} {marketing|advertising|advertising and marketing}. Brian {Wood|Timber|Lumber}, {senior|elderly} {marketing|advertising|advertising and marketing} {manager|supervisor} of {SEO|Search Engine Optimization|Search Engine Optimisation} for Wayfair.com, {says|states|claims|shares|mentions} he {thinks|believes|assumes} the {content|material} {marketing|advertising|advertising and marketing} {trend|fad|style} is {overblown|pompous}. "This is {what|exactly what|just what} {quality|high quality|top quality} {SEO|Search Engine Optimization|Search Engine Optimisation} {has|has actually} {always|constantly|consistently} {been about|had to do with}. It {only|just|simply} {seems like|looks like|appears like|feels like} {a growing|an expanding|an increasing} {thing|point} to {people|individuals|folks} {who|that|which} were, {perhaps|possibly|maybe|probably}, {using|utilizing|making use of} spammy {tactics|strategies|techniques|methods} that Google {has|has actually} {since|because|considering that|given that} made {more difficult|harder}.
The {same|exact same|very same} {SEO|Search Engine Optimization|Search Engine Optimisation} {tool|device} that white-hat {SEO|Search Engine Optimization|Search Engine Optimisation} pros {used|utilized|made use of} {last year|in 2012} {will|will certainly} be {used|utilized|made use of} {next|following} year, {Wood|Timber|Lumber} {says|states|tells us|claims|shares|mentions}. "That {said|stated|told us|claimed|shared|mentioned}, it{'s true| holds true} that the {quality|high quality|top quality} bar is {getting|obtaining|acquiring} {higher|greater} as {more and more|increasingly more|a growing number of|an increasing number of} {sites|websites} {focus on|concentrate on} {producing|creating|generating} {quality|high quality|top quality} {content|material}. It's {also|likewise|additionally} {getting|obtaining|acquiring} {harder|more difficult|more challenging|tougher} to {earn|make|gain} {links with|relate to} {good|great|top|excellent} {content|material} as {bloggers|blog writers|blog owners} are {inundated|swamped|flooded|deluged} with {great|fantastic|terrific|excellent|wonderful} {stuff|things}.".

3. {SEO|Search Engine Optimization|Search Engine Optimisation} and {content|material} {marketing|advertising|advertising and marketing} are {becoming|ending up being|coming to be} {synonymous|associated|identified}. "If you play by the {rules|guidelines|policies|regulations}, you {can't|cannot|can not} have one without the {other|various other}, {SEO|Search Engine Optimization|Search Engine Optimisation} {consultant|specialist|expert|professional} {Christian|Religious} Sculthorp {says|states|tells us|claims|shares|mentions}. {But|However|Yet} {traditional|conventional|standard|typical} {SEO|Search Engine Optimization|Search Engine Optimisation} {will|will certainly} {always|constantly|consistently} {have a place|belong}, he {adds|includes}. "{People|Individuals|Folks} {underestimate|undervalue|ignore|take too lightly} the {work|job} that {goes into|enters into|enters} {keyword|key word|key words|key phrase|keyword phrase} {research|study}, {tagging|labeling|identifying|marking} each {page|web page} and website {structure|framework}. There's {much more|a lot more|far more} to {SEO|Search Engine Optimization|Search Engine Optimisation} {than|compared to} {simply|just|merely} {spamming|junking mail} {links|web links}.".

4. {SEO|Search Engine Optimization|Search Engine Optimisation} {basics|fundamentals|essentials} {will|will certainly} {never|never ever} {go away|disappear|vanish}. Adam Barker, {senior|elderly} {inbound|incoming} {marketing|advertising|advertising and marketing} {manager|supervisor} for SmartBear {Software|Software application|Software program}, {admits|confesses|accepts} that {SEO|Search Engine Optimization|Search Engine Optimisation} {has|has actually} {changed|altered}: "{Content|Material} is the {new|brand-new} {way|method|means} to {optimize|enhance|maximize} and drive {traffic|web traffic|visitor traffic|website traffic|quality traffic}." {But|However|Yet} you still {have to|need to|would have to} {prepare|ready} your {site|website} {through|with|via} {keyword|key word|key words|key phrase|keyword phrase} {research|study} and {basic|fundamental|standard} on-page {SEO|Search Engine Optimization|Search Engine Optimisation}, he {adds|includes}. "This is laying the tracks for the train {to come|ahead|to follow} through-- and {making sure|ensuring|making certain|seeing to it} you have the {right|best|ideal|appropriate} train coming, {through|with|via} {keyword|key word|key words|key phrase|keyword phrase} {research|study}, is still {just as|equally as|equally} {important|essential|crucial|vital} as it was {before|previously|in the past}.".

{How|Exactly how|Just how} Will SEO in 2014 Be {Different|Various} From {SEO|Search Engine Optimization|Search Engine Optimisation} in 2013?

5. {Search engines|Online search engine} {will|will certainly} {get|obtain|acquire} smarter. "{Search engines|Online search engine} are {rapidly|quickly|swiftly} {developing|establishing|improveding|creating} the {intelligence|knowledge} to {discern|determine|recognize|know} {between|in between} {websites|sites|internet sites|web sites} that {provide|offer|supply|give} {value|worth} from {sites|websites} that {create|produce|develop|make} the {illusion|impression} of {value|worth}," {says|states|tells us|claims|shares|mentions} James McDonald, ecommerce {analyst|expert} for Lyons Consulting {Group|Team}. "If you {only {think of|think about|consider} {SEO|Search Engine Optimization|Search Engine Optimisation} as {a series|a collection} of HTML, {link|web link} {building|structure|area}, and keyword {tactics|strategies|techniques|methods} that {enable|allow|make it possible for} {a site|a website} to {rank|place|rate} {better|much better|far better} in {a search engine|an online search engine}, then {yes|indeed|of course}, we are well on our {way|method|means} to a post-SEO {era|age|period|time}." Why? The {next generation|future generation} of {SEO|Search Engine Optimization|Search Engine Optimisation} {specialists|experts|professionals} {will|will certainly} {eschew|avoid|shun} those {techniques|methods|strategies|procedures}, McDonald {says|states|tells us|claims|shares|mentions}, "and {will|will certainly} {instead|rather|as an alternative} {dominate|control} search {rankings|positions|ranks} by {consistently|regularly|continually|constantly} {creating|producing|developing|making} {relevant|appropriate|pertinent}, {engaging|appealing|interesting} and {detailed|comprehensive|in-depth} {content|material}.".

6. Social {presence|existence|visibility} {will|will certainly} be {more important|more crucial|more vital} {than|compared to} search. This {trend|fad|style}, {evident|apparent|obvious|noticeable} in 2013, will {only|just|simply} be {more|much more|a lot more} {apparent|obvious|evident|noticeable} this year, {says|states|tells us|claims|shares|mentions} Ian Aronovich, {president|head of state} and co-founder of GovernmentAuctions.org. "It's not that search {rankings|positions|ranks} and the {SEO|Search Engine Optimization|Search Engine Optimisation} {era|age|period|time} {are over|more than}," he {says|states|tells us|claims|shares|mentions}. "It's still {worthwhile|beneficial|rewarding|valuable} to {put|place} {resources|sources} into {SEO|Search Engine Optimization|Search Engine Optimisation}. {But|However|Yet} having {a strong|a sturdy|a solid} social {presence|existence|visibility} is {becoming|ending up being|coming to be} {more and more|increasingly more|a growing number of|an increasing number of} {reliable|dependable|reputable|trustworthy|trusted} in driving {traffic|web traffic|visitor traffic|website traffic|quality traffic} and {building|structure|area} {brand|brand name} {awareness|understanding|recognition}.".

That's {because|since|due to the fact that|considering that|given that} {people|individuals|folks} {can|could} {quickly|rapidly|swiftly|promptly} {share|discuss} {content|material} {across|throughout|around} {social media|social networks|social networking sites|social media sites} networks, {especially|particularly|specifically} Twitter, Facebook, Google+ and LinkedIn, Aronovich {says|states|tells us|claims|shares|mentions}. "If you {put|place} out {content|material} that {people|individuals|folks} {are willing|want|desire} to {share|discuss}, you {can|could} {get|obtain|acquire} way {more|much more|a lot more} eyes on your {company|business|firm} and {brand|brand name} in much less time when {compared to|compared with|as compared to|ased opposed to} {waiting for|awaiting} {search engines|online search engine} to {update|upgrade} their {listings|lists}.".

7. {Determining|Identifying|Establishing} {what|exactly what|just what} {ranks|rankings}, and why, {will|will certainly} be {more|much more|a lot more} {complicated|complex|challenging|difficult}. Copley Broer, {CEO|Chief Executive Officer} of LandlordStation, {expects|anticipates} {a lot of|a great deal of|a bunch of} {time and effort|effort and time} {devoted|dedicated|committed} to {sorting out|ironing out} {what|exactly what|just what} {type of|kind of|sort of} sharing and {content|material} {move|step|action} the needle for Google {rankings|positions|ranks} now and which {don't|do not}.

Flipboard, the mobile {content|material} {aggregation|gathering} {app|application}, is {a good example|an example}, Broer {says|states|tells us|claims|shares|mentions}. Being {indexed|recorded} into Flipboard's bot so your {content|material} {pops|puts} on Flipboard {is important|is essential|is very important|is necessary}-- {but|however|yet} it's {nearly|almost|virtually} {impossible|difficult} to {tell|inform|mention to|say to} when {readers|visitors|viewers} {view|see|watch} your {content|material} on Flipboard unless they click {through|with|via} to {open|established} it in {a browser|a web browser|an internet browser}. "{How|Exactly how|Just how} do you {know|understand} if Google {thinks|believes|assumes} that {content|material} {is important|is essential|is very important|is necessary} if you {can't|cannot|can not} {tell|inform|mention to|say to} {how many|the number of|the amount of} {people|individuals|folks} are {seeing|viewing} it?" Broer asks. "Does Google's Hummingbird {search engine|online search engine} overhaul take Flipboard {directly|straight} into account, or are you {only|just|simply} {impacted|affected|influenced} if {someone|somebody|a person|an individual} shares your {content|material} from Flipboard to Google+?".

8. In 2014, {SEO|Search Engine Optimization|Search Engine Optimisation} {will|will certainly} be {all about|everything about|about} mobile. David Finkelstein, {director|supervisor} of {worldwide|around the world|globally} {marketing|advertising|advertising and marketing} for KEMP Technologies, {notes|keeps in mind} that {more than|greater than} 40 percent of {emails|e-mails} are now {viewed|seen|checked out|watched} on a mobile {device|gadget|tool}. "{Email|E-mail} {remains|stays|continues to be} the {killer|awesome|fantastic} {digital|electronic} {marketing|advertising|advertising and marketing} {app|application} that {can|could} ... {create|produce|develop|make} the viral {marketing|advertising|advertising and marketing} {effect|result|impact} like {no other|nothing else} {app|application}," he {says|states|tells us|claims|shares|mentions}. "{SEO|Search Engine Optimization|Search Engine Optimisation} and {associated|connected|linked} {content|material} {optimized|enhanced|maximized} for the mobile {platform|system} that {connects|links|attaches|hooks up} to {other|various other} {apps|applications} {via|through|by means of|using} open APIs {will|will certainly} {continue to|remain to|continuously} be the {biggest|most significant|greatest|largest} {trend|fad|style}, and {challenge|difficulty|obstacle}, to {marketers|online marketers|marketing experts}.".

Idea
{Wood|Timber|Lumber}, of Wayfair.com, {says|states|tells us|claims|shares|mentions} mobile search is the {big|huge|large} shakeup, as it's {growing|expanding|increasing} {faster|quicker|much faster|a lot faster} that {desktop|desktop computer} search (which is {also|likewise|additionally} {growing|expanding|increasing}). "{At some point|Eventually|At some time}, we {can|could} {expect|anticipate} Google to {start|begin} {heavily|greatly} weighting {a proper|an appropriate|a correct|an effective} mobile {site|website} ... and to weight {speed|rate}, {speed|rate}, {speed|rate}. {Ultimately|Eventually|Inevitably}, nonresponsive {desktop|desktop computer} {sites|websites} or mobile {sites|websites} that are {only|just|simply} {a portion|a part|a section} of the {site|website} {content|material} are a bad {user|individual|customer} {experience|encounter}, and Google {doesn't|does not} {want to|wish to|intend to|would like to} {deliver|provide|supply} that." {Wood|Timber|Lumber} {doesn't|does not} {know|understand} if the mobile ranking overhaul {will|will certainly} {come in|be available in|can be found in} 2014-- "{but|however|yet} when it does, {sites|websites} without {a quality|a high quality|a top quality}, {comprehensive|extensive|detailed|thorough} mobile {solution|option|remedy} are {going to|visiting} be {scrambling|rushing|clambering}.".

9. {Local|Resident|Citizen} {will|will certainly} {continue to|remain to|continuously} {be big|allow}. Austin Melton, onsite {SEO|Search Engine Optimization|Search Engine Optimisation} {supervisor|manager|administrator} for SEOSalesPro.com, {expects|anticipates} to {see|view} Google and Bing {continue|proceed} their {trend|fad|style} of {localizing|centering} {search results|search results page|search engine result}." {will|will certainly} {spell|mean|lead to} the {death|fatality} of the '{national|nationwide}' search in {many|numerous|lots of|several} verticals," he {adds|includes}.

10. {Natural|Organic|All-natural} language {queries|inquiries|questions} {will|will certainly} be {more important|more crucial|more vital}. Daniel Laloggia, {digital|electronic} {marketing|advertising|advertising and marketing} {manager|supervisor} for Walker Sands Communications, {says|states|tells us|claims|shares|mentions} the {biggest|most significant|greatest|largest} {trend|fad|style} for {SEO|Search Engine Optimization|Search Engine Optimisation} {will|will certainly} be {trying|attempting} to {take advantage of|benefit from|make the most of|capitalize on|make use of} Hummingbird, which is {less|much less} {a change|a modification|an adjustment} to Google's {algorithm|formula} and {change|modification|adjustment} to the engine that drives Google.

{SEO|Search Engine Optimization|Search Engine Optimisation} {Specialist|Expert|Professional}.

Google {wants|desires|wishes} {people|individuals|folks} to be able to "{talk|speak|chat}" with the {search engine|online search engine} {the same way|similarly} they {would|would certainly} {talk|speak|chat} with {anyone|anybody|any individual|any person} else, Laloggia {says|states|tells us|claims|shares|mentions}. {Users|Individuals|Customers}, {meanwhile|on the other hand|at the same time}, {want|desire|wish} Google to {parse|analyze} sentences and {understand|comprehend|recognize|know} their intent. {As a result|Consequently|Because of this|Therefore}, the {focus on|concentrate on} {individual|specific} {keywords|key words|key words|key phrases|keyword phrases} {should|ought to|must|need to} {fade|discolor|vanish} {in lieu of|instead of} {a more|a much more} keyword {theme|style|motif} {approach|method|technique|strategy} to {content|material} {creation|production|development}. "{In other words|Simply puts|In shorts}," he {says|states|tells us|claims|shares|mentions}, "1,000 {keyword|key word|key words|key phrase|keyword phrase} {variations|variants} on {a theme|a style|a motif} {should|ought to|must|need to} be {less important|lesser}, while {great|fantastic|terrific|excellent|wonderful} {content|material} {built|developed|constructed|created} around the {hub|center} of the {keyword|key word|key words|key phrase|keyword phrase} {theme|style|motif} {will|will certainly} {become|end up being|come to be} {more important|more crucial|more vital}.".

11. The {role|function|duty|part|job} of {SEO|Search Engine Optimization|Search Engine Optimisation} {experts|professionals|specialists} {will|will certainly} {evolve|develop|progress|advance}. "There {will|will certainly} be {a continued|a proceeded} rebirth of {SEO|Search Engine Optimization|Search Engine Optimisation} {agencies|companies|firms} as {content|material} {marketing|advertising|advertising and marketing} or {inbound|incoming} {marketing|advertising|advertising and marketing} {shops|stores}. It's {already|currently} {started|begun} to {happen|occur|take place}," {says|states|tells us|claims|shares|mentions} Chad Pollitt, {director|supervisor} of {marketing|advertising|advertising and marketing} for DigitalRelevance. {In addition|Additionally|Furthermore|On top of that}, the {marriage|marital relationship} of {SEO|Search Engine Optimization|Search Engine Optimisation} and {traditional|conventional|standard|typical} public {relations|connections|relationships} {will|will certainly} {represent|stand for} {another|an additional|one more} {SEO|Search Engine Optimization|Search Engine Optimisation} {trend|fad|style}, taking the name "{digital|electronic} {PR|Public Relations}." {Finally|Lastly|Ultimately}, Pollitt {says|states|tells us|claims|shares|mentions}, {expect|anticipate} {marketing|advertising|advertising and marketing} {communications|interactions} and {PR|Public Relations} {departments|divisions} to {swallow up|engulf} {SEO|Search Engine Optimization|Search Engine Optimisation} {departments|divisions}. {Read more|Learn more|Find out more} On {SEO|Search Engine Optimization|Search Engine Optimisation} {Tips|Pointer|Suggestion|Idea|Recommendation|Guideline} at http://toptierbusiness.org/.

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