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The following article was published in our article directory on March 19, 2014.
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Article Category: Education
Author Name: Harrelle Felipa Jr.
The internet has become one of the most powerful tools in education, business, media and disseminating information. Many people are relying on it to learn, socialize or simply be entertained. A lot of people are into social media and entertainment sites. Some check this out on a daily basis to keep them updated. That is why marketing has entered this world as well.
You can use internet marketing as a strategy to promote your business but you must learn its repercussions as well. It does help clients learn about your business but it also has its disadvantages. A lot of these have to do with the way people shop, the modes of payment, the site updates, and the site security.
Way of Shopping
First of all, not everyone has an education about the internet. Even though it is widely being used today, not all people actually welcome the idea of buying something they have not seen or touched. Because of that, you cannot convince everyone to buy from you. You won't be able to get to your target market as a whole.
Another thing is that, most people buy in person. They may view the product online just to check this out but will still want to buy it from a physical store. They enjoy shopping more in person rather than online because there is interaction. They can immediately take hold of the actual product. It is easier to shop when all the choices are in front of you.
Mode of Payment
A lot of people still do not trust online payment modes. Many people do not want to hand out cash for a transaction that might be voided. It is not new to them that some people sent cash only to learn that they have been scammed.
Not everyone has a credit card. Some of your site viewers may just check this out to have an idea of how much the item could be. They visit your page just to window shop.
Site Updates
As a web page administrator, you should be able to update your site, but you may not have the time to check this out from time to time. That being said, your clients might learn about outdated information in your site. There could be problems with the transactions and dealing with your customers.
Site Security
There are many hackers on the internet. Some of them have the skills to get through sites even if they are protected. Because of this, you must provide maximum security for your page, but not everyone has the budget to do this. It is difficult to control who enters and leaves your site. You also have to worry about people with fake identities online.
Your site might also be compromised in terms of content. Competitors may copy your images and strategies as you have opened your site to the world. It is also easier to plagiarize your content. Since the internet is a huge world, it would not be easy for you to check this out and find who are using your idea for their own gain.
Keywords: education, learn, check this out
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