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The following article was published in our article directory on March 14, 2014.
Learn more about SpinDistribute Article Distribution System.

Guide to Web Copywriting

Article Category: Marketing

Author Name: C Calen

Copywriting is basically selling a product. It is one of the most popular marketing ploys. Web copywriting is one of the most common forms of copywriting. It uses the internet to sell a product, service, ideal, or cause. Web copywriting is not limited to writing website content. It could also include:

Marketing Emails - The web copywriter writes an email that the online marketers could send to their prospects. In writing marketing emails, you do not only focus on the benefits of the product that you are selling, you also have to focus on how the product could benefit the email receiver. Make it sound personal and not so much of a sales pitch. Also, most marketing emails are ignored or considered as spam so it is important to have a catchy title - one that would inspire the receiver to open the email and read it.

Tweets - Most entities, especially the small ones, market their products through social networking sites. Marketing tweets are one of the powerful ways for copywriters to reach out to consumers. It is also one of the most effective web copywriting channels. When writing a marketing tweet, make sure that it is appealing. The trick is to make it personal - ask questions, answer questions, share links and make sure to write a description of the links and photos that you are posting. Also, copywriters must check the spelling and refrain from using abbreviations unless required.

Instagram Posts - Instagram is one of the social networking sites that copywriters can use for web copywriting. You can either place the copy on the caption or you can add the text on the photo itself. Because of the limited space, it is wise to place a link to your website or other social networking accounts. In writing a copy for Instagram, copywriters must bear in mind that it is important to market the product as a solution to a particular problem or need. Solution selling, even in web copywriting, is very effective.

Facebook Status and Photos- Some small businesses that cannot afford to build a website create a Facebook page to market products and post industry updates. Copywriters must make sure that the posts are unforgettable. It is also important to post pictures that will compliment the copy. Studies show that pictures are more appealing to Facebook users.

Website Articles - A very important medium of web copywriting is, of course, website articles. In selling a product through a website, the copywriter must follow the basic copywriting principles. Your article must be conversational. Emphasize on the need of your potential consumers. Single out each consumer need and present situations wherein the product that you are selling serves as a solution to each need.

Once you have established that, create a sense of urgency. It is not enough to just inform the readers of the product benefits, but a good website copywriter must be able to inspire the readers to take immediate action and go purchase the product the soonest time. This is a great web copywriting technique, but this method is used in verbal selling as "presumptive close".

Effective web copywriting is extremely important to the online success of any business. Whether you are planning to hire a copywriter or do it yourself, one has to have an unwavering and creative spirit to be able to effectively communicate to potential clients and convert website content into a sale.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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