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SpinDistribute.com Article Directory

The following article was published in our article directory on March 14, 2014.
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Write to Sell: Why become a Copywriter?

Article Category: Marketing

Author Name: C Calen

Copywriting is not a very popular course in colleges. It is only offered as a subject when you take up an advertising course which is the reason why most copywriters do not have academic training. However, despite of that fact, copywriting has been a growing industry. Its growth is largely attributed to the fact that consumers do not only rely on television or newspaper ads in choosing the products to buy or services to avail, the internet and social networking sites have become a major source of product information. Consumers also check the companies' websites, Facebook pages, and Twitter accounts to compare features, benefits, prices, and so on. They can even check product reviews and base their buying decision on that.

A copywriter is basically a salesman whose sales pitch is delivered in print and to a larger audience. A copywriter writes to sell, to inform, and to influence. The major goal of a copywriter is to transform the reader from being a passive receiver of information to a consumer. Because of this, the copywriter has to be persuasive, but subtle and has to make sure that he clearly communicates the benefits of the product to the readers.

One of the great things about copywriting is that, as mentioned earlier, it does not require proper training. So whether you are a business owner, a work at home mom, a website developer, or a fresh graduate trying to make a living, you can try copywriting. What you need is a "can do" attitude, creative mind, and persuasive approach to become a good copywriter. Like a regular salesman, a copywriter must also know his market thoroughly. A copywriter must not use highfalutin words, but rather, he must use appealing words- one that potential consumers can relate to. Copywriting, like face to face marketing can be learned and can be mastered through experience.

A copywriter is usually employed in a copywriting agency or an advertising agency. However, there are a number of freelance and contract copywriters. Web copywriters, for example, are usually contractual and work on a project basis. If you want to work in the comfort of your home or on your own time, this might be a good career for you. The copywriter job description varies depending on the industry, the kind of copywriting that you are doing, and the requirements of the company that you are working for. No matter how the copywriter job description varies, becoming a copywriter would allow you to be creative and would hone not only your writing skillsm but your selling skills as well.

There are a lot of training materials and courses available online that a copywriter can use. If you are a budding copywriter, you can use these materials or you could also attend copywriting seminars and conventions. Schools also offer short copywriting courses and seminars. You can become a good copywriter even if you did not take a formal advertising course.

Copywriting also pays well. A recent study shows that the copywriter salary is usually set at 33,600 pounds a year. Becoming a copywriter sure pays the bills, but more than that it allows you to be a more creative and artistic writer who could influence consumers and change their buying patterns. In a way, a copywriter helps consumers make informed decisions in spending their hard earned money.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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