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SpinDistribute.com Article Directory

The following article was published in our article directory on March 8, 2014.
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6 Ks to Being your Own Website Copywriter

Article Category: Marketing

Author Name: C Calen

A personal website could range from all types - it may be an online business stall, an owned recruitment firm, an online portfolio, or the regular blog that showcases one's writing style and passion for photography, fashion, and other interests.

Ideally, a person who blogs does not need to hire a professional copywriter to do his or her own copies for a site, given that there is no budget allocation for that. When one can write a copy by himself, who needs a copywriter? Of course website copywriting, and even copywriting at large, should be thoroughly understood before delving into that first blank sheet of paper.

For the aspiring website copywriter, it is imperative to know the never-ending do's and don'ts of the craft, as well as the helpful tips to creating those catchy lines that will turn any website into a hit. There are 6 basic Ks to being a website copywriter:

Know the audience - In the basics of web copywriting, key variables should be known like the audience. Basically, step 1 is research. Just like any task, it is necessary to know to whom the action is done towards. Audience here pertains to who is the target of the website or its potential and prospect readers. In this first point, the demographics should be identified so that the tone or approach is appropriate - should the tone be straightforward or humorous?

Knock out competition - Also, knowing the competition is king; it helps to understand how they present their website to the audience. This way, another approach could be considered. For instance, the serious blogger who wants to gain followers should check on the blogging trend these days - is the blog name too long and corny to be remembered or is the content too common? For online businesses, what action does the website copywriter want the prospect clients to take? To sign up and try their services? How is this call to action going to be presented? These are the questions that should be answered through the copy.

Kill it with FAB - What the site is about greatly affects the way a copy is presented. Since the site owner is the website copywriter, it is easier to identify and show off the site products' FAB - the features, advantages, and benefits - in a copy. Since the competition had been known, what strategy is to be used to counter that of the rival? If one online shop's website copywriter bragged of its speedy, charge-free deliveries, how about mocking the feature with a testimonial-turned-copy of how a client experienced a better transaction? A website copywriter could only think of so much to push the enemy out of the game.

Keywords - It's now up to the copywriting process to work its magic. Web copywriting should be as presentable, concise, and precise as in any given form of copywriting. As much as possible, the website copywriter should be direct to the point yet as creative as he or she can get. There are many ways to present a copy. It could be through:
- Factual message or straight sell - rationale of products; FAB
- Dramatization - reflects a situation from real life
- Testimonials - selling credibility
- Comparisons - the typical Brand X vs. Brand Y
- Animation
- Demonstration
- Scientific or technical evidence - endorsement from someone from the science community
- Slice of life - uses problem-solution approach
- Fantasy
- Humor

After carefully selecting a type of creative execution, work on word play. Good grammar and vocabulary could come in handy to be a website copywriter. There can be a handful of drafts before actually coming up with the final copy and one could really use patience in the process. Among the choices, the website copywriter should opt for the copy with the most potential rather than starting from scratch again.

Kudos to good visuals - Don't throw away a good copy because of lousy, eye-straining visuals. The website copywriter should highlight the tag and make sure that each part of the copy is segmented from one another. For example, if the tagline is in bold, the website copywriter should layout the body of the copy a few spaces below, perhaps coating it in a different font face to give the audience a clear view of it as a whole. Also, a little knowledge on web design won't hurt.

Know more about web copywriting - The first copy might be a success but a website copywriter should aspire to be excellent. Widening one's knowledge about web copywriting could just elevate the chances to boost numbers in his or her site. Who knows? Maybe side projects are around the corner if the website copywriter tendered good results. With much practice, technical knowledge, and enthusiasm, the web copywriter, who is his own boss, could start a new career as a full-pledged copywriter.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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