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SpinDistribute.com Article Directory

The following article was published in our article directory on March 5, 2014.
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Why All Companies Need a Website Copywriter?

Article Category: Marketing

Author Name: C Calen

In a now global village as Marshall McLuhan calls it, the society is greatly determined by the technology it has. Media has transformed from traditional to what is pertained now as social media. Though the customary television , radio, and print media are still alive, companies should understand that conforming with the trend that is the web will help them increase awareness of all sorts.

Here comes the need for a website copywriter. This doesn't mean that they should fire traditional copywriters. They could either opt to hiring an experienced website copywriter or have their existing pool of copywriters trained for the new platform. This is because newspaper readers may not necessarily be social media citizens. Thus, a website copywriter knows how to market to netizens better.

There is a range of differences between the traditional media and new media . Expounding on each one might help a company consider welcoming a website copywriter on board.

Audience variety - Discussing on the abovementioned, TV viewers might not exactly be the same people who browse the web especially when talking about age demographics. Remember that how segmented the public is when it comes to the worldwide web should be understood. With this knowledge, he can do tactical or thematic advertising and construct ad copies that would do the trick. Also, a different audience means a different approach. The lingo and jargon available in social media platforms might be overwhelming as trends tend to change immediately. Like any writer, a website copywriter is one of the netizens and has the same "native tongue" as theirs.

Web and traditional media ads cost varies - This is both a perk and an advantage. A clear example of this would be print ads versus web ads. In print, an ad is measured by size, color, placement, and other factors that would help determine the price. Web ads, although somehow follows the same principle, is much affordable. This is because electronic communication doesn't have to go through the hassle of publishing before being set up . This will then mean working on a lower budget yet saving time . Also, he can work on a bigger scale fund and put up more ads than what he can work on with traditional media. Having said this, it might not be an all-bad idea to hire a website copywriter if they are a little finance-conscious.

A wider scope - As mentioned earlier, the internet is celebrated everywhere because of its accessibility. Hence, the website copywriter touches more audience with a single mouse click or tap on a screen. People are seldom seen holding tangible forms of media and are out there reading away in their phones or tablets. A website copywriter now has a competitive edge. Remember the sometimes annoying pop-up ads that keep appearing at different sites? Well, the website copywriter has the access to remind people repetitively of the persuasive message he wants them to take action on - yes, with every single website visited. That would be enough to remind the audience what a company is catering.

Home-based - There is no need to fear adding another computer, desk, and chair at the workplace. If there is little or no budget for hiring another persuasive fellow, a website copywriter can actually be a home-based personnel , who knows how the technology works. People with this profession can now be found and hired through the internet and are usually freelancers in nature. Since he will not be giving all of his supposedly 8 working hours, the company can pay per project basis. When in doubt of quality, the company may always ask for proofs of work legitimacy and perhaps a test-run.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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