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The following article was published in our article directory on March 3, 2014.
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So You Want to be a Copywriter?

Article Category: Marketing

Author Name: C Calen

It is no doubt that one has been touched by advertising's influential power if he wants to be a copywriter - being able to move people and their latent desires and persuading them to do a quick, impulsive purchase is indeed an achievement... and sometimes a devilish feeling of influence.

This specific job position can actually be seen through various forms. Set aside the copywriter salary, he may be a conscience, a simple storyteller, a motivator, and maybe just a regular neighbourhood playboy.

A copywriter is someone who comes up with ideas and translates them into unique and persuasive promotional messages. These messages or "copies" are the sudden attacks of conscience that people have whenever they see them on any media platform. Now, it is the job of the copywriter to ensure that these attacks hit people and get them to do something about it right away- this is where sales come in. The more conscience-stricken people, the more effective the copywriter is. Also, a copywriter may change one's mind and preference through these hits. If the copywriter wants to alter a course from a fast food chain to a high-end restaurant, he may do as he pleases only if there is not much brand loyalty.

Sometimes, the copywriter appears to be a storyteller who informs the audience whose life was drastically changed by the single sip of a new affordable product. It can be a testimonial of this certain someone who had an amazing laundry experience, thanks to the latest fabric conditioner. The sky is the copywriter's limit in telling folks such tales when products or services actually save the day.

The stories told by the copywriter are suddenly not just ordinary copies that passed by the senses - they have actually become promotional messages placed in the top-of-mind. This phenomenon is what we call advertising, where merchandise is wrapped in words, images, and creative executions to be the first to be recalled when a need or want emerges. So the next time one has to be reminded of something long term, like maybe an anniversary, then he should call a copywriter.

Nothing motivates more than awe-inspiring words and visuals. Aside from ad copies, a copywriter has the gift of starting a movement. Advertising and PR campaigns are the next step up the copywriting ladder. Meaning to say, aside from creative ways to sell board games, the simple copywriter can become a promoter of good will, which is still of course in line with sales. These campaigns could be the next viral phenomenon that will change the lives of many and give a different perspective of things. No one who has heard or seen the TOMS "one-for-one" movement will ever forget the philanthropy behind the shoe giant and will always be with a delightful heart to purchase the footwear.

Then again, the copywriter could just be as sly and cunning as a playboy. He could tell the audience the same lines over and over again, such as commercials shown on television with short intervals. A copywriter could also give people's ears and eyes (and sometimes even hearts) something fresh to fall for. People recognize this pattern and yet at the end of the day, just like a teenager who keeps falling for the same old pick-up line, they buy it anyway. This way, it can be said that a copywriter could choose to have a change of heart and become a suitor instead, sweeping away the audience with the promise of something new and better.

These are only creative comparisons of a copywriter job. There may be a whole other lot depending on the depth of work ethics a copywriter has. In the workplace scenario, the copywriter is more than just an employee - he should be a team player. As influential he may be, the copywriter never works alone and is ideally paired with an art director, depending on the company structure.

There is no evil in being a copywriter. There is also unimaginable responsibility that comes with it. It is up to the copywriter and the agency or company he represents on how to live up to it. There is really power in words and the copywriter, a mere mortal, has this authority within his hands, first on a few scribbles on paper then on to the world.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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