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SpinDistribute.com Article Directory

The following article was published in our article directory on February 5, 2014.
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Strategic Planning for Leaders of Non-Profit Organizations

Article Category: Advice

Author Name: Cindy Jeffrey

Leaders and managers of non-profit and governmental organizations like public agencies and voluntary organizations face problematic challenges. With rapidly changing environment trends like aging and diversifying population, increasing tax cuts, increasing youth poverty and many others, the pressures on leaders have become more intense compared to how it was decades ago. Hence, more than ever, leaders need to be more focused as they think, act and make strategic actions.

Strategic planning can be interpreted as a conscious and disciplined effort toward fundamental decision-making of an organization. This also enables the organization to identify the rationale for its actions and how can it implement strategies. At its best, it can effectively facilitate communication and encourage participation from the stakeholders. To understand the simplest form of strategic planning, here is a rundown of its three components called the ABCs of strategic planning:

A. Basically, this component involves figuring out the current situation and triumphs of the organization. This includes reviewing the organization's mission and objectives. It may also include gauging current human capital, budget, network and other tangible and intangible resources.

B. This component involves identifying where the organization wants to be. This includes drafting its vision, future aspirations and goals toward the future.

C. This involves identifying how the organization can achieve the vision and goals identified in B. This includes formulation of a strategic plan, human resource planning, hiring and training, budget allocations, etc.

In this light, we can see the "ABC" model as a structure or a pathway toward the achievement of organization's goals. It guides the leaders toward setting priorities, identifying current improvement needs of the organization and addressing them, and allocating the resources efficiently. Nevertheless, along the way, the organization needs to do what is expected of it.

Moreover, strategic planning is useful for non-profit organizations that are also challenged by unclear objectives as a result of overlapping responsibilities. This principle also enables them to work in a collaborative environment. Achieving successful collaboration is particularly more challenging for non-profit organization because of its numerous clients and stakeholders that oftentimes pursue contradictory interests. A strong leader stands out amidst conflicts by using the principles of strategic planning for conflict resolution and negotiation.

Lastly, strategic planning can improve the organization's productivity. Unlike the misconception that productivity is only important to for-profit organizations, strategic planning helps non-profits to achieve more with their resources. This enables them to devise strategies that will make the organization more successful in its advocacy efforts.

In sum, strategic planning provides the impetus toward efficient decision-making that is geared with information and knowledge about the organization's capabilities, commitment to what it wants to become, and a solid plan of action to achieve these goals. It also increases the organization's performance by encouraging greater productivity and satisfying more stakeholders. It also ensures that the organization really achieves what it has planned to do. It ensures that the organization does not get distracted, procrastinate, and get lost in the planning and decision-making process. It helps the leaders to really act and get the desired results.

Keywords: strategic planning, coalition building, leadership, leadership training, advocacy, media advocacy, policy advocacy, advocacy campaigns

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