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SpinDistribute.com Article Directory

The following article was published in our article directory on January 27, 2014.
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Leadership and Effective Policy Advocacy Campaigns

Article Category: Advice

Author Name: Cindy Jeffrey

According to John Maxwell, leadership is influence. It is the power to command a vision and making it a reality. Leadership means mastering oneself and mastering the art of influencing others to do the same. If the vision is absent, the cause will lose identity. In addition, a successful cause will call for a creative advocacy campaign and effective strategic planning. For example, campaigns and messages are crucial to a politician's career. If the message does not have an impact, a politician will probably be less popular than his opponent. If one aims for an effective campaign, the following should be considered.

Clear Goal Articulation
Solid leadership in a campaign means a solid identity. If the goal of the advocacy campaign is not clear, then the team will not understand where it is headed to. If such is the case, there is danger in dispersing the group's energy instead of focusing it on a precise target.

Leadership is about identifying this solid identity. For example, when pushing for children's rights in a particular community, what kind of participation is the advocacy aiming for? Or how much participation and involvement are they actually asking for? Further, what is their definition of a child? Are they concerned about the rights of children ages 12 to 18 or are they talking about younger kids and babies? Clear identity means clear direction.

Know who you are reaching
Effective campaigning means identifying the audience. Generally, the desire is to relay the message to as many people as possible. However, messages need to be directed toward a specific audience for them to be effective. Given that resources are scarce, it will be prudent to direct the energy where change might be most effected. Identifying the target will be crucial in knowing what to express to your target audience. Will the tone of the messages be academic or casual? In pushing for community participation for children, for example, who is the target?

Communicate clearly
Often, advocacy campaigns fail if the message is not clearly communicated. Clear communication starts with the team before proceeding to the target recipients. Listing down the goals of the cause will help the team identify what to communicate. Generally, the more effective slogans and messages are those that are simple and concise. As in Shakespeare's Hamlet, brevity is the soul of wit. Refrain from flowery or ambiguous phrases. Clear communication still boils down to articulating a clear goal from the start.

Build your team
Finally, leadership does not exist without a team. It needs strategic planning. If successful campaigning is the goal, strengthen your team. A good leader is a relationship expert. Good leadership means knowing yourself and your team. Strengthening relationships is the key in advocacy campaigning. Perhaps the hardest aspect of leadership is people management. People are highly unpredictable and come with very unique personalities. It takes a good leader to know how to synergize a team's strengths and weaknesses. Good leadership is only as good as the team being led.

Keywords: strategic planning, coalition building, leadership, leadership training, advocacy, media advocacy, policy advocacy, advocacy campaigns

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