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The following article was published in our article directory on January 21, 2014.
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Work from Home with Email Marketing: Seven Myths Debunked

Article Category: Marketing

Author Name: Oscar Medrano

One of the internet's gifts to mankind is enabling them to work from home. There are a lot of options to choose from. One of them is to build an online business.

Just like traditional business, your business will succeed by effectively marketing what it offers, be it a product or service. If you manage your business as your work from home option, then how you market it would be up to you. There are many methods you can use for your marketing. One of them is email marketing.

With email marketing as part of your work from home endeavor, you collect email addresses from people. There are also different means for this. What's important is what you send them. Basically, you should be giving them something useful instead of pure sales talk.

In building your strategy for work from home email marketing, you will encounter many suggestions throughout the World Wide Web from people who claim to be "online marketing masters". While there are many who really know what they're doing , there would also be those that don't really know what they're saying.

Thus, you will encounter myths along the way that might discourage you or point you to the wrong direction, ruining your work from home. To help you out, here are seven myths that are roaming around the web about email marketing.

The Myths

First myth: Consumers are continuously bombarded by emails from established brands. This is meant to keep you from sending emails because further emails would be infuriating for a consumer. The truth is 60% of them receive six or less a day. The other 40%? They receive three or less.

Second myth: Thursday at 3 PM is the best time to send your emails. There is no best time because: 85% of email opens happen two days after receiving an email; but only 21% of purchases happen within two days of receiving an email; and 32% of purchases take place after two weeks.

Third myth: You shouldn't send emails to inactive users after six months. While that looks legit, according to studies, 20% of annual openers open their emails after being inactive for six months.

Fourth myth: Consumers tick the spam button like there's no tomorrow. Some people will tell you that most people automatically mark any promotion email as spam. Well, the actual figure disagrees. Less than 1 for every 2000 consumers will mark an email as spam.

Fifth myth: The more emails you send, the more the consumers will ignore you. Well, of course it would not be beneficial for you if you send too many of the same email. That would indeed make them block you. But repetition is not necessarily evil. It is found that sending four emails per month, instead of just one, racks the number of consumers opening one or more emails to double, which translates to more revenue.

Sixth myth: Shorter email subject line is better. Subjects with more than 70 characters are found to have better click-through rates.

Seventh myth: Emails go to the spam folder due to subject lines. With a sample size of 540 billion emails, there is no established relationship between keywords and the spam folder.

So, before you start your email campaign for your work from home endeavor, look back at these myths so you don't get misled.

Keywords: make money online, work from home

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