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The following article was published in our article directory on December 18, 2013.
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Article Category: Business
Author Name: Rob Fore
There are now hundreds of auction sites online, but none comes close to eBay in size and scale. People shop on eBay for many reasons, from the vast selection to the great prices to the thrill of bidding. The whole auctioning process on eBay has been refined over the past few years and has gone through many changes, which in a way has made it complicated. The many new features, however, also make it easier for auctioneers to get more bids for their items. There are now lots of power sellers on eBay who make six figures and more. By picking the right items and optimizing their auctions, they've hit upon a profitable formula.
If you have a product you know is going to be popular, the best strategy is to let people start bidding low, as this will bring more attention to the auction. You'll get lots of buyers jumping on it when they see a desirable item listed at a very low price. You don't want to give people the idea that you're selling a low quality item, though, so don't start the bidding at below one dollar. Some eBay users like to search for auctions under the "lowest price" option, and by setting a very low price for your item, you'll attract all these buyers when they see your listing.
You'll attract more potential buyers to your auctions if you are detailed and accurate in the description of your items. The better you can describe your product, the more information bidders will have about it. It's better to include too much information than not enough when describing an item. You'll get more bids and higher selling prices if you take the time to fully describe your products, as buyers will often avoid items that are only vaguely described.
When you pack and ship the items you sell, make sure you do in a way that reflects well upon you and your business. People don't like to get items in boxes that aren't taped properly, insufficiently insulated, etc. Packaging the product the right way not only makes the buyer feel that the investment was worth it, but it also tends to protect your product and keeps it as safe as possible. So when you run auctions on eBay, it's important to pay attention to the rules we've covered here. Your main goal in auction optimization is making it simple for buyers to find the products you're selling so your auctions get more action. In order to get more attention to your auctions you have to pay attention to everything, from your item description to the photos you display to your customer service.
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