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The following article was published in our article directory on December 18, 2013.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: Rob Fore
If you have just blown-in from another galaxy, then you know very well how potentially lucrative Facebook advertising can be and especially to a smart online marketer. There is a lot to learn about with advertising and marketing, and the serious business person's learning and work is never done.
Just like pay per click. you want people to click on your ads as much as possible because that will lower your costs. That is what starts everything off, and the initial click through is what you have to strive for. Keep in mind that you must test your ads, and since you can use pictures you can also test them. Your ad image will be determined by the product you are promoting plus what your niche market demographics are. When you think about it, you can test more variables with Facebook ads than you can with AdWords, for example.
A strategy that is generally overlooked by Facebook advertisers is leveraging the friend connections. What you will try to do is leverage that to your favor with your ad campaigns. Well, just imagine how it looks when you ad is served, and folks can see that others have "liked" your ad. Keep in mind the social nature of this site, and then try to use as many resources as you can to play off that fact.
Facebook is like Google in that both use a process whereby a human checks out your ad and either approves or rejects it. Avoid being hasty and make judgments when you don't see your getting approved there and then. No need to worry, if your ad is all right then it will be online in maybe a little more than an hour, or so. Since this is a live human process, then just be patient if there is any kind of hold-up or mistake. There is a lot you need to know about to become profitable no matter where you run your ads, and Facebook is really no different. There is plenty of time to learn the knowledge and then start gaining experience, so no need to push your self and maybe make unnecessary mistakes. Never put all your eggs in one basket on day one of a brand new campaign. After you are comfortable with how things are looking, then you can begin expanding your campaign.
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