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SpinDistribute.com Article Directory

The following article was published in our article directory on December 18, 2013.
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Harness the Power of Pinterest for Your Business

Article Category: Advice

Author Name: Rob Fore

If you think Pinterest isn't a good place, particularly for marketing to your audience, you are sadly mistaken. This website, though still young, is third when it comes to rankings for social media. This is really important if you think of it in terms of marketing your business. It is the same as those other sites though; you'll need to spend some time exploring the landscape and learning which of its resources are best suited to your purposes. Avoid attempting to "work" the system and make sure you are always playing by the rules. You don't have to cheat to build your business.

When you run a business, you can more easily endear yourself to your audience by offering them the things that they want from you. In this case, you can create a board that is specifically for topical news in your niche. You could also set one up for specific keywords or trending news articles in your market. If providing value to your market and having conversations with them is important to you (and it should be) this is the best way to do this. If you will notice, this is also relationship marketing which is important. This is also really useful in helping get your followers to actually trust you. Over time you'll build a loyal following of people that you can then convert to subscribers for your email list.

Pinterest is a perfect place to promote your business, product, service or just brand yourself. So many different things can help you accomplish this goal! When videos are your favorite, for instance, just make some and then pin them. You need to do more than make straightforward or promotional videos, though, because those things will just help you build up a negative buzz for yourself. Simply focus on benefits and whatever side stories that you think are actually interesting. Above all, be sure to add value in all you pin on any board. You want your followers to understand that you're sharing, not only promoting. Since discussion is hugely important at Pinterest, encourage participation and ask questions.

Trying to pin huge chunks of content is one of the bigger mistakes that people will make on Pinterest. There are so many reasons that you want to not do this, including but not limited to the fact that it is quite cumbersome for so many people. Instead, write a short summary through which people can click to get the whole thing read.

Writing a great summary shouldn't be impossible, you've got plenty of online marketing experience after all. If you have any copywriting skills you really know what you're doing and you shouldn't have any trouble increasing your conversion rate. Beyond that, commenting is quite important which makes it like every other social media site. You need to communicate positively here--Pinterest is, after all, a social environment.

It is important, as you learn your way around Pinterest to try to find out as much as possible about the mistakes that are typically made on the site. It has a lot to do with how you optimize your site usage to guarantee the most results. Of course, none of it is truly hard but you need to know what to do so that you can get the best results.

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