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The following article was published in our article directory on January 2, 2014.
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Article Category: Marketing
Author Name: Colin Burnett
Many entrepreneurs – including bloggers who have products and services to sell online – do not realize the importance of proper internet marketing resources, such as branding, to their business.
What is branding, anyway? Contrary to popular belief, branding is more than just the name of the company, its logo or tag line. The real meaning of branding is being able to create an entire perception. For instance, when a marketer asks the business owner how he wants his product to be branded, the real question being asked is how they want their customers to see and perceive about the product as soon as it becomes available in the market.
Unlike conventional internet marketing resources, branding allows entrepreneurs to create a promise to the audience. It lets consumers build up what they expect to experience from the product. The logo and tag line are merely a physical manifestation of this experience.
Unless the right internet marketing resources are utilized, brands may fall short of the expectations of the consumers. Those that do find success through the help of internet marketing resources may not only meet these expectations, but even exceed them.
The best way to explain the importance of branding and other internet marketing resources is by citing actual examples of brands that have found success in their industries. The first example is Cisco. Its brand has been able to stand out among other business-to-business franchises. Another example is the Red Cross, with a brand that has surpassed the popularity of most non-profit organizations from all over the world. Its brand literally signifies the provision of assistance during crises.
The brand's very essence is found in its meaning. This is expressed through words, more than anything. For instance, the company Volvo understands the importance of words. It did not reach fame and fortune because of its logo or product designs. Because of the steady flow of prolific product reviews and data on crash tests, word got out and it was able to make its mark in the industry. Over time, third parties that talked about third party content built the brand Volvo, creating the essence of the brand itself. The internet marketing resources and advertising efforts that were seen soon after were merely reinforcements of this message.
What does this mean for the average small business owner or blogger? Simply put, the words (i.e. content) found in the sites or blogs can become the root of all success. The key is in being able to inspire consumers through words enough for them to spread the news around. Thanks to modern technology, internet marketing resources and social media, this becomes all the more accessible and convenient for everyone. There's Facebook, Twitter, YouTube, Pinterest and Google Plus, among the many other social networking platforms today.
Most internet marketing resources will advise bloggers to take advantage of these sites. There should be noise. The more debates, discussions and questions there are, the better. There should never be silence in the blogs. This is why comment sections are very important.
Keywords: Empower Network, empower Network Review, what is empower Network, How to make Money from blogging, how to make Money from Internet Marketing, Internet Marketing resources, Free Internet Marketing tips,
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