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SpinDistribute.com Article Directory

The following article was published in our article directory on December 9, 2013.
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GoogleAds - Are they Right for Advertising Your Business?

Article Category: Advice

Author Name: David Baer

Google ads are definitely the driving force behind Google's income. They're the ads that appear alongside Google's search engine result pages via Google's AdWords, or ads that you'll find elsewhere on the web (or in gmail) through Google's AdSense program.

Businesses intending to contact prospects and potential buyers have two options with Google: 1) work extensively on their website's seo so as to have their site displayed on the first page of Google's search results (which is sometimes called an "organic" listing); or 2) purchase advertising on Google to make sure that they are going to be found.

If you understand what you are doing, Google Ads could be a great investment, giving you a lot more web traffic plus much more sales... but, unfortunately, most businesses don't have a clue the best way to use Google Adwords, and wind up totally wasting a small fortune. A part of the reason is ads are usually linked with specific "keywords" or what individuals fill out when they are trying to find something. If an advertiser isn't strategic enough when choosing the right keywords, they actually can end up having their ads shown to an unsuitable audience. (Incidentally, we're referencing Google Ads here, although the same pertains to Yahoo! Advertising, and Bing's Microsoft AdCenter among others).

Almost all of the search engine advertising programs were created on a pay-per-click (PPC) model, where advertisers pay only when their ads are clicked. But, advertisers should also be mindful that there are far more clicks out there in comparison with what they will likely transform into buyers. How many? All of it is dependent upon the clarity of one's ad and if the person clicking finds specifically what they're looking for in two or three second of landing on a web site.

Exactly how will a site owner avoid spending way too much? Well, there's a lot of help out there... entire businesses built around assisting you advertise effectively on Google, Yahoo!, Bing, & elsewhere.

One can find firms out there who build and manage entire campaigns for advertising with Google and the other guys. Among the best respected is Wordstream. Pricing is often in the many hundreds dollars every month, depending on your ad budget.

Alternatively, you could invest a much smaller amount in software that can help you in the process. A particular, but reliable one that I like is named PPC Keyword Toolz (PC based). It assists you research and make profitable campaigns, and manage your various information and ads. At last check the whole package was under $100.

Ultimately, should you be looking to market your website, advertising with Google, Yahoo!, Bing, or elsewhere is really a wise investment, but getting a little help is wise.

Keywords: GoogleAds, Google Adwords, Google AdSense, Search engine ads, google ads

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