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SpinDistribute.com Article Directory

The following article was published in our article directory on December 10, 2013.
Learn more about SpinDistribute Article Distribution System.

How to Search Engine Optimization

Article Category: Marketing

Author Name: David Baer

How to Search Engine Optimization? What the heck does that mean? Well that's exactly what one of my clients asked me recently.

Search Engine Optimization (or SEO) is massively important for the success of generating any awareness and traffic to your website. You probably already know that. But, did you know that nearly 80% of SEO businesses are scams? So if you're thinking about hiring someone to do this very important job for you, you'll probably be sorely disappointed. Even if you're an SEO newbie, it's best if you learn some of the basics. Here are some top tips from how-to manual SEO for Dummies.

Essentially, search engines are trying to find out what your site is all about, and if you want to attract the people who you are looking to connect with, the driving force behind search engines, is keywords (basically what we all type into those search bars to find what we are looking for). So make sure you use keywords throughout your website content... but also in:

• File name and path of page

• Tags for the page's title

• Description tag – usually the first thing people will read when it comes up on searches. Make sure it contains relevant keywords

• The meta tag – not so important as it turns out

• Headings for your pages

• Use keywords for your image files

• Use anchor text links whenever you can, and make sure they also contain keywords

• Use keywords throughout the text, but don't overdo it. You don't want to sound phony, or like a bad writer

• Bold and italicize keywords

In addition to controlling your onsite content, it's critical that you do as much as you can to develop external sources pointing back to your website as well. The more links to your site, the more optimized your site will be for prospective viewers. Why are these links so important? Basically, they are doing two things: 1) helping people find direct sources to your site (when they click on the links) and 2) telling the search engines that your page is important or authoritative enough to rank well on their search results.

Now external links can be tough to develop. A few methods could include asking others to write about your site and include links... or even getting listed with various directory sites. But the real bread and butter is in "relevant" sites that cover similar topics as yours, as well as sites that get lots of traffic themselves. So, another method, might be commenting on blogs that cover topics related to your website - and always including a link back to your site... or, publishing articles about things related to your site, and including links in the articles.

This, of course, all takes a great deal of time. Luckily, there are reputable and efficient services and software packages out there which are highly effective at getting this done for you in an automated way. Among the biggest players in this marketplace are Magic Submitter, GSA, and SENuke XCR. The work similarly to press release distribution service, distributing your content, articles, videos, etc. all around the web, providing links back to you. Personally, I use Magic Submitter, and have found it to be highly effective in getting me the attention, and, ultimately, sales that I'm looking for. Chances are, in some way, Magic Submitter played a role in getting you to read this now.

So here's why Magic Submitter does... it automatically create backlinks and spins articles. This means there are countless places where your site is linked to other sites sensibly so as to avoid penalization by search engines.

When articles are "spun" content is the same but the article is rearranged to become a new piece. Too much duplicate content is frowned upon by search engine, so this helps address that issue.

The whole purpose of investing in this kind of software is to increase your rankings among search engines and have more places throughout the web where people might happen to find you. Stop being number 20 or even number 12 and jump to first, second, or third place. You simply produce one piece of work and then the software distributes it to hundreds of sites sites including blog and PDF sites, social networks, and article directories.

Videos can be submitted to multiple locations. As for backlinks, expect to establish more than a thousand with the ability to manually add more. Backlink campaigns go on for weeks.

They offer their service for an initial month-long trial for $4.95, with ongoing service after that for around $70 a month.

For me, this investment has resulted in far less out-of-pocket advertising expenses, and much more targeted leads.

If you want to learn more about Magic Submitter, you can visit their website for a full video overview of their product to see if it might be a good fit for your SEO needs.

Keywords: seo, search engine optimization, How to Search Engine Optimization, search engine optimization how to, seo search engine optimization, search engine optimisation

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