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The following article was published in our article directory on November 27, 2013.
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Article Category: Marketing
Author Name: Rob Fore
Unless you've been hiding under a rock for the past several years, you've likely heard of the social networking phenomenon known as Facebook and Myspace. You might even have a Twitter account. Internet marketing forums often have posts discussing how to utilize social networking websites for profit. Don't just rush out there and start creating profiles and spamming everyone with marketing messages. Social networking shouldn't be treated as you treat the forms of the marketing you do. The simple truth is that very special rules apply here.
Unlike other forms of marketing and promotions, social networking is built on being social and showing some personality. You don't have to be so uptight in other words.
On your sales letter it will feel important to stay detached, businesslike and even, sometimes, aloof. You might also think it's necessary to be very businesslike when sending out emails, too. With social networks, however, it is okay to let your guard down a little bit. You're attempting to introduce yourself to your prospects so that they get to know you better. Be open. Never tell them lies. It's important for your readers to get you and also your sense of humor. You'll still want to focus on making sure everything's spelled correctly and written correctly, but as long as you don't swear you can say pretty much anything.
Update your profiles regularly. Make sure you communicate with those in your network regularly as well. When you update regularly, your contacts will be able to know instantly whenever you change a promotion to another product or service. Mostly, though, you want to use these updates and communications to share information for free. When you provide information through your social networking updates, you'll show others that you're knowledgeable in your field. It shows that you are there to educate. This will also entertain them. It shows that you're willing to put in the required effort to build bonds with people.
Don't just invite everyone you come across to join your emailing list on each profile you've created. This can get you labeled as someone who spams through networks as well as emails. It's a true statement that you can use your email contact list to get people to buy your products, especially if they're past customers. And if there are people on your contact list that have already joined the network, that's ok. But never just blast out your email to every single person. This will quickly turn people off. Also, having their email address means you're already in possession of a means of contacting them in the future for marketing purposes. If your contacts are also members on all the networks you are, this can cause them to not want to buy from you because they'll feel as though you message them too much. Social networking is a great way to build and promote your business. With the right focus, it has the power to become one of the more lucrative aspects of your internet marketing efforts. If you want to make money online there isn't anything quite like having a perfectly built, responsive and targeted audience who is ready to read and respond to everything you put in front of them! If you use the right approach, social networking can really increase the success of your internet marketing business.
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