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The following article was published in our article directory on November 26, 2013.
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Article Category: Business
Author Name: Rob Fore
Do you know about the Warrior Forum? That place is one of the hopping marketing forums around. You will have a hard time finding another site with such creative and motivated people. There is one special place and that is the WSO section. One of the stipulations of the WSO offerings is they must be original creations plus seriously discounted for Warriors. There is much more that goes into a successful WSO than you know, so read this article and pick-up a few pointers.
Since so many marketers like to test, that is what the WSO's of old were primarily about. It was all about testing and then refining everything before they rolled it out to their lists or whatever. What has happened though is that a WSO is looked at as the launch. Both the sellers and the buyers are involved in the process due to the feedback posts that are important. Sometimes it seems that the buyers are very impatient and will make a post if something is taking too long. If you are testing something like your product or service, then do not charge for it otherwise that will just be inviting problems.
Think about allowing affiliate sales of your WSO through the WSO Pro program. You know how much affiliates go for high commission rates, but you cannot over-price. So that is what the WSO Pro gig is all about, and your product may or may not work well with it. Just make sure that the commissions you offer to your affiliates make it worth their while to actively market your product. But do not just stop with this line of thought because you may want to sacrifice your profit for other reasons. On the opposite end, if you are too generous with affiliates than obviously that is not good for you.
What you create is your decision, and it may be true that many people who buy do not actually use it. There are hundreds of things that get put up for sale as WSOs every day. If you are thinking about grabbing some affiliate product and offering it as a WSO, you will be caught and probably banned. Remember that even though you may love your product, for it to sell it needs to satisfy a need. Shiny and flashy won't get it done, but substance and usability, however, will bring in thousands. We have just scratched the surface with how to be successful with a WSO at the Warrior Forum. You can even buy ebooks about running a good WSO. In case you did not know, there have a been a few WSO's about how to launch a successful WSO. So don't let the fact you have never done a WSO stop you from trying.
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