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The following article was published in our article directory on November 26, 2013.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Rob Fore
It's accurate to say that there's a certain "science" to successful article marketing. Many online marketers use this technique to drive targeted traffic to their site or blog on a regular basis. To do this effectively, there are some essential elements that must be a part of your strategy. These elements are the way in which your article has been written, who your target audience is and where you submit your article to. Even when keeping those things in mind, it's common for article marketers to make some missteps that can lead to traffic loss. But once you're aware of these potential mistakes, you can take steps toward overcoming them and achieving the best results. In this article, we will be looking into how you can turn article marketing into a successful marketing venture and what you shouldn't be doing.
A common mistake that is made by article marketers is that they limit themselves to one or two directories when submitting their articles. Yea, I know, only a few directories get really heavy traffic. You should submit your articles to every directory you can. Basically, this is because you want your article content to be spread around as much as possible, and that will require syndication. One thing to remember is that articles that the object of posting to a directory is to have your articles read by real readers, not search engines. There are quite a few people that frequent directories just to educate themselves or gather information. Apart from this, you'll also find many targeted directories available online. If the subject or focus of your articles fits within these niche directories then you will begin seeing some very targeted traffic as a result. The specialization of these directories, which limits them to particular niches only, is what will boost your chances of generating more traffic to your site and having people read your articles. So as you can see, submitting your articles to as many places as you can is the most sensible approach to take.
Failing to keep track of results is yet another mistake that a lot of article marketers make. Tracking is extremely important if you want to know what's working for you. Initially, it may seem like you are just wasting time, but it always rewards you in the end. It is important to track when and where your content is being published. Tracking this information will help you find out which titles are drawing the most interest, resulting in the most clicks. In the end, your ability to track your campaign will determine its success. Tracking will give you insight, such as times when perhaps very few of your articles are generating any traffic while all the rest are not doing much. This will let you know which keywords are getting a good response and you can target them specifically. Once you know these keywords, you can produce more articles on them.
When it comes to increasing your search engine ranking, and really kicking your online business off, there is little that you can do that will better benefit you than writing articles. As long as you avoid making mistakes like not syndicating your articles, not reading the guidelines before submitting your articles, and not giving your audience information that makes your article have value, you will be able to see great results for years to come.
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